Ad Networks Formats

Ad Formats Available
for Ad Networks

The number of ad network formats is incredible. Today, you can launch campaigns choosing Google ads, native ads, display ads, search ads, or video ads – and the full list of types is larger. Understanding advertising platforms like popunders or display networks and the formats they offer is key to merchants looking to reach more and make more in online advertising.

What Are Ad Networks Formats?

Ad network formats are the different types of ads that can be displayed across different platforms and devices, helping advertisers to promote offers. These can be traditional banners ads to more interactive and engaging ads like video ads and push ads.

Why is it important to use different ad formats? First of all, advertising formats engage users in different ways. For example, display and video ads attract those who prefer visual content. Or interactive ads, such as polls or quizzes, captivate users looking for an engaging experience. By enhancing brand visibility and tailoring strategies for different phases of the customer journey, advertisers get better results.

Best Ad Networks Formats for 2025

In 2025, the best formats for advertising will be:

Telegram Ads

At the end of 2024, Telegram ad network format burst powerfully into the arena of affiliate marketing. Therefore, this ad type will be an excellent choice in 2025 thanks to its targeting options and wide audience reach. The platform’s focus on privacy and security makes it attractive to users which means higher engagement for ads.

Video Ads

Video ads are still a great tool for storytelling and brand engagement. As consumer attention spans get shorter, short-form video ads especially on TikTok and Instagram will be key. Video content can convey messages quickly and effectively so it’s perfect for grabbing attention and driving conversions.

Mobile Ads

With the widespread use of smartphones, mobile ads are a must for reaching consumers on the go. Ad units like in-app ads, mobile banners and location-based ads allow you to engage with users in real-time. Mobile ad format available in different campaigns types can be targeted to specific demographics and behaviors.

Push Ads

Push notifications especially through mobile are becoming a great way to reach users directly. Push ads ad format for networks can deliver timely messages and promotions and encourage immediate action. Their personal nature increases engagement and retention rates so they’re a great addition to any advertising strategy.

Pops

While sometimes seen as annoying, pops provide a unique opportunity for advertisers to grab user attention without interrupting the browsing experience. These ads appear behind the current browser window so they’re seen once the user closes or minimizes their active window.

How to Choose Available Ad Formats for Affiliate Campaigns

Choosing the best ad networks formats for your campaigns is key to engagement and conversions. Here’s what to consider:

1. Know Your Audience

• Demographics: Age, gender, interests, behaviors. Different formats work for different demographics;
• Platform Habits: Discover where your audience spends their time online (social media, websites, mobile apps) so you can choose formats that match their habits.

2. Define Your Campaign Objectives

• Goals: What do you want to achieve — brand awareness, lead gen, sales conversions;
• Metrics: How will you measure success? For example, video ads may focus on ad impressions or engagement metrics, display advertising on click-through rates.

3. Budget and Resources

• Cost: Answer the questions: what’s your budget for each ad format? Video production may cost more than static display ads;
• Creative Assets: Make sure you can create high-quality ads for the formats you choose.

4. Test and Refine

• A/B Testing: Try different formats to see what works better in the ad space. Test the same ad in different formats to compare;
• Review Results: Use analytics to track metrics. See which formats get more engagement and conversions and adjust your strategy accordingly.

5. Stay Updated

• Industry Trends: Keep up with emerging trends and technologies in affiliate marketing as well as digital advertising. AR and interactive ads are hot and may be opportunities;
• Platform Updates: Social media platforms update their ad inventory frequently. Stay informed about new features and formats to use in your campaigns.

AffRoom is your community to examine and discover the best advertising networks and their ad formats. By using the insights and experiences of other marketers you can make informed decisions on which formats to use for your ad campaigns. Connect with fellow marketers to learn from their wins and challenges so you can stay ahead of the curve in digital advertising.