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Working with Casual Dating ads but not sure which GEOs to choose by eCPM rates? AffRoom talked to LosPollos team and found out!
The LosPollos team, a smartlink network that works with various affiliates in the industry, mainly those who send Social, Opt In Email, Push/Pop, Display, and SEO traffic sources, has prepared a new eCPM ranking for the Casual Dating vertical.
This week, Austria takes third place with a result of $45.8, according to LosPollos data. The GEO shows steady growth and requires a careful creative approach, taking into account seasonality and local advertising restrictions.
How is eCPM Rate counted? LosPollos method
The data for such reports by LosPollos is counted via the same and unified formula by LosPollos.
Formula:
Total Rev affiliate earned / Total Hits (Hits are all clicks on affiliate’s smartlink) * 1000
For example, if an affiliate earned 500 USD in the US and there were 5000 Hits, the ECPM will be as follows: $500 / 5000 Hits * 1000 = 100 USD.
TOP-20 eCPM Rates by Country for Casual Dating
Check out the freshest eCPMs for different GEOs by LosPollos:
- Switzerland — $57.8
- Israel — $47.3
- Austria — $45.8
- United States — $44.7
- Norway — $43.9
- Australia — $43.6
- United Kingdom — $40.5
- Sri Lanka — $39.4
- Sweden — $38.3
- Belgium — $36.2
- Italy — $34.1
- Germany — $32.5
- Poland — $31.4
- Spain — $29.3
- Canada — $28.9
- Turkey — $27.1
- France — $26.8
- Indonesia — $26.2
- Uzbekistan — $25.7
- 🇳🇱 Netherlands — $21.6
Insights For Affiliates: Casual Dating in Austria
LosPollos knows not only data but also details on casual dating campaigns in Austria:
- The reserved Austrians largely mirror the behavior of the German audience, where natural and realistic creatives receive the greater response.
- Take seasonality into account. It is currently the off-season in Austria, so it is worth using the German language in your creatives, but the tourist season begins at the end of November, so it is worth switching to a multilingual format.
- Austria has restrictions on aggressive advertising, and the casual dating vertical is well suited for launch, as it looks appropriate and meets the requirements of most advertising networks.
