After Brazil’s new gambling regulations, several licensed casino operators are reducing the number of third-party suppliers they work with. This is a direct response to Ordinance No. 1,475/2024 from Brazil’s Ministry of Finance, which demands more accountability, traceability and operational transparency in the local iGaming industry.

Key changes prompted by the new regulations include:

  • Supplier Verification: Operators must now only work with suppliers that meet strict licensing and compliance requirements.
  • Operational Transparency: Providers must keep clear records and be fully traceable, so all transactions and operations are documented.
  • Quality Over Quantity: Platforms are consolidating their partnerships, favouring long-standing and trusted relationships over a wide range of suppliers.

According to iGaming Business, operators are prioritising compliance by reducing their supplier lists to avoid regulatory issues. This is especially true for platforms looking to have a stable and long-term presence in Brazil’s rapidly formalising online gambling market, one of the most promising in Latin America.

Additionally, the new licensing requirements state that every supplier — from software developers and payment processors to content creators — must be clearly identified and approved under the new regime. This consolidation not only protects operators from compliance risks but also promotes higher operational standards and a better player experience.

What It Means for the Affiliate Marketing Industry

For affiliate marketers in Brazil’s gambling vertical, this regulatory change means a more structured market. With fewer suppliers and more emphasis on compliance, affiliates will need to:

  • Promote licensed and reputable brands.
  • Show full due diligence in their marketing practices.
  • Build strategies that drive quality traffic to approved operators.

In short, this means a new era of professionalism and stability in the Brazilian iGaming market where both operators and affiliates can expect clearer rules and higher industry standards.