Push Traffic: Definition and How Does it Work?

The domain of affiliate marketing has gleefully welcomed push traffic, employing it as an effective tool for engaging a specific audience. It’s undoubtedly beneficial to understand how to manage the audience you target with push ads. This article provides a detailed understanding of push traffic, its advantages, and the best ways to utilize it, empowering marketers to optimize their advertising efforts.

Introducing Push Advertising Traffic 

At the core of push traffic are push notifications. These concise messages are sent directly to a user’s mobile device, even if they’re not actively using a website or app. Unlike other traffic sources, such as search or social media, push traffic enables marketers to engage with users and guide them back to their sites or target pages.

Unpacking Push Notifications 

Built on a subscription model, push notifications ensure that the recipients have agreed to receive these messages voluntarily. This opt-in model allows advertisers to reach an audience with a demonstrated interest in their content or services. Accumulating push notification subscribers involves a straightforward process, with publishers simply needing to integrate a code onto their websites.

Let’s sequentially discuss how this format functions from the user’s perspective.

• User subscription journey 

When users opt-in for push ads, they are requested to sign up for the service. Once permission is granted, these users become subscribers.

• Delivery of push notifications 

Push ad notifications, short messages from websites, are delivered to the devices of subscribers. 

A standard push ad consists of an icon, image, title, and description. The display format of push ads varies between computers and mobile devices. Mobiles often only display the icon, title, and description due to limited screen space, with the primary image typically not shown. Thus, essential information is presented in a condensed format for mobile users.

• User engagement 

Users are directed to target pages in response to push notifications.

Advertisers can choose targeting options, primarily device characteristics, segment traffic based on subscription recency and ad performance, and schedule notifications according to demographic factors or offer specifics.

For those who find the subscription model not quite fitting, in-page push traffic may be a viable alternative.

Push Traffic Sources

To leverage the potential of push ads, businesses can use various push ads traffic platforms or ad networks. Acting as intermediaries between advertisers and publishers (webmasters), these ad networks streamline the distribution of push notifications.

Utilizing advertising networks to exploit push traffic offers several advantages:

• Broad reach: Push traffic networks have a vast publisher base with a multitude of subscribers. This allows companies to engage a wider audience beyond their own website visitors; 
• Precise advertising: Networks provide a lot of targeting options to assist businesses in reaching their preferred audience. These include options like geographical location and device specifics; 
• Effective campaign management: Ad platforms equip advertisers with tools to efficiently manage and refine push ad campaigns. These tools include analytics dashboards, conversion tracking, A/B testing capabilities and optimization options; 
• Monetization opportunities: Publishers can generate revenue by showcasing pertinent push notifications to their subscribers through push traffic networks;
• Expert guidance and support: Ad networks often offer assistance and advice to marketers, helping them establish and refine their push ad campaigns. As experts in push traffic, they can provide valuable insights and suggestions to boost ad performance.

Next, let’s explore some popular ad networks that provide cheap push traffic.

Ad Networks	Ad Impressions	Minimal deposit	Cost models	Minimal CPC	Ad Formats	Visit ad network
	5 billion+	$100	CPC, CPM	$0.003	Push Ads In-page Calendar push Popunders Direct click	Website
	1 billion impressions	$50	CPC	CPC	Push ads In-page push ads Domain redirect	Website
	14 billion impressions monthly	$50	CPC	$0.001	Push Ads In-Page Push	Website
	1 billion	$100	CPC	$0.001	Push Ads In-page	Website
	1 billion	$100	CPM, CPC, dCPM, CPMv, CPA	$0.001	Banners Native Ads Video Push ads In-Page Push Full-Page Interstitial Popunders Targeted clicks	Website
	2 billion+	$100	CPC, CPM	$0.001	Native Push Ads In-page Popunder	Website
	9 billion daily	$100	CPM, CPC, CPA target	$0.01	Native Push Notification In-Page Push  Popunder Interstitial Banners	Website
	3 billion	$100	CPC	$0.005	Push Ads In-Page Push Popunder	Website
	5 billion+ monthly	$100	CPC, CPM	$0.00003	Push ads In-page Push Popunder Native Banner Video	Website
	4,5 billion daily	$50	CPC, CPM, Smart CPM, CPA	$0.001	Push ads  Popunder Native Interstitials Gallery Direct Links	Website
	2 billion+	$25	CPC	$0.01	Push ads In-page Push Banners Popunders Native	Website

An analysis of the features, targeting options, and audience reach of the best push traffic sources can assist businesses in selecting the most appropriate platform for their needs.

If you don’t want to waste time going through each ad network on your own, read about them in the article about top ad networks with cheap push traffic.

Moreover, we’ve curated some discounts from ad networks. Grab them right now!

Benefits of Using Push Ads Traffic 

If you’re still unsure about handling push traffic, consider these benefits: 

• Visibility: Push notifications appear prominently on users’ screens, ensuring they’re noticed;
• Avoiding banner fatigue: The ability to bypass banner blindness allows advertisers to capture user attention and effectively deliver their messages via push ads; 
• Bot-free traffic: Push notifications are sent to real people who have subscribed to them, ensuring authenticity; 
• Cost-effectiveness: Push traffic generates high click-through rates (CTR), particularly among users new to this format;
• User-friendly format: Subscribers who have consented to receive push notifications tend to stay loyal and engaged, leading to higher engagement rates; 
• Affordability: Compared to other advertising channels, push traffic is relatively cheap. Even with a small budget, advertisers can initiate campaigns and get profits.

Push Notification Traffic: How to Buy

CPC and CPM are the primary models for buying traffic.

• CPC (Cost Per Click): Advertisers pay for each click originating from their push notifications, allowing them to pay for user engagement and actions;
• CPM (Cost Per Mille): Advertisers pay based on the number of impressions or views their push notifications receive.

These models provide different benefits and are chosen based on campaign objectives, target audience, and budget.

Push traffic is frequently purchased on a cost-per-click (CPC) model, with prices starting as low as $0.003 per click. The cost per click can fluctuate based on the GEO. Cheap push notifications traffic typically originates from tier-3 countries like India, Indonesia, Pakistan, and Sri Lanka.

Best Practices for Push Traffic Campaigns 

From crafting creative assets to assessing performance, consider these best practices.

Push notification strategies 

Creating personalized, appealing push notifications is key to capturing user attention. Tailor messages to align with their interests, requirements, or past interactions. Also, contemplate notification frequency and timing to avoid overwhelming users and maintaining their subscription. Balancing informativeness and non-intrusiveness is crucial.

Find a collection of effective push notification examples and templates specifically designed for affiliate marketers in 2024! This article includes over 25 top-tier push notification samples.

Segmentation and targeting 

Segmenting audiences is essential in maximizing the efficacy of push ad campaigns. By segmenting subscribers based on geographical locations, device parameters, and user freshness, businesses can deliver highly customized and relevant notifications. Conducting A/B tests across different segments and analyzing the results can optimize targeting and increase conversion rates.

When setting up your campaign, consider a parameter known as “subscription age” or like that. Segmenting users according to their subscription duration can help target highly engaged and converting traffic.

Here’s how ad networks usually categorize subscription age: fresh, average, and old. 

Metrics and tracking 

Monitoring crucial metrics such as click-through rates, clicks, and conversion rates is essential to evaluate the success of push ad campaigns. Ad platforms offer extensive tracking and analysis capabilities to effectively measure the performance of push traffic campaigns. Furthermore, diligent attention to metrics allows advertisers to identify trends, refine targeting strategies, and make data-driven decisions for continuous improvement

Split tests and optimization 

Implementing split tests on push notifications enables businesses to identify the most effective strategies to buy traffic.

Here are some optimization strategies for push campaigns: 

• Adjust Bids: Continually monitor campaign performance and modify bids accordingly. Increase bids for high-converting segments and reduce bids for underperforming ones to maximize ROI; 
• Microbidding: Employ microbidding, a strategy that involves setting different bids for specific targeting parameters, such as device types or geolocations, for example. This results in more accurate bidding and better optimization; 
• Automated Rules: Apply automated rules provided by the ad network to automate campaign management tasks. Set rules based on key performance indicators (KPIs) like click-through rates (CTRs) or conversion rates to automatically adjust bids, pause underperforming creatives, or optimize targeting settings; 
• Whitelists/Blacklists: Maintain whitelists by identifying high-performing traffic sources and adding them to your whitelist. On the other hand, create blacklists to exclude low-quality or underperforming sources. Regularly review and update these lists to ensure optimal traffic quality. Some ad networks have ready-made whitelists; 
• Creative Variation: Continually test and iterate on different ad creatives. Identify the highest converting creatives and allocate more budget to them. Also, experiment with new creative strategies, messaging or design elements to keep campaigns fresh and engage users.

Understanding the nature of push traffic and analyzing results for data-driven improvements empower businesses to optimize their push traffic campaigns, unlocking the potential of this robust marketing channel.