Wanna launch adult games but not sure of the relevant pricing in the industry right now? The insights in the article are specifically for you!

The eCPM data is prepared by LosPollos, a smartlink network that works with various affiliates in the industry, mainly those who send Social, Opt In Email, Push/Pop, Display, and SEO traffic sources. 

Read about the latest eCPM ranking for the Adult Games vertical. This week, Italy takes the top spot with a result of $85.9!

How do LosPollos count the eCPM stats?

Let’s briefly see how the data was actually calculated.

  • Formula:
    Total Rev affiliate earned / Total Hits (Hits are all clicks on affiliate’s smartlink) * 1000

For example, if an affiliate earned 500 USD in the US and there were 5000 Hits, the ECPM will be as follows: $500 / 5000 Hits * 1000 = 100 USD.

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TOP-20 Countries by eCPM (Adult Games)

See the actual latest stats by LosPollos below:

  1. Italy — $85.9
  2. Austria — $78.2
  3. Sweden — $63.7
  4. Slovakia — $62.9
  5. Canada — $58.3
  6. Russia — $56.4
  7. Australia — $54.7
  8. Romania — $48.2
  9. United States — $43.5
  10. Germany — $42.7
  11. United Kingdom — $39.6
  12. France — $38.4
  13. Spain — $35.2
  14. Netherlands — $29.1
  15. Switzerland — $27.6
  16. Croatia — $25.8
  17. Greece — $19.1
  18. Turkey — $16.5
  19. Finland — $14.8
  20. Japan — $13.2

Insights for affiliates on Adult Games

Apart from eCPM stats, LosPollos as a smartlink network with huge expertise, has prepared a couple of insights for affiliates:

  • Italy is on the list of countries where adult advertising is permitted and not overly restricted.
  • All text on creatives, pre-lands, and landing pages must be in Italian.
  • According to global data from adult websites, peak traffic occurs between approximately 9 p.m. and 1 a.m.
  • Demonstrate gameplay in your ads. Instead of a static banner, try a GIF with gameplay. 
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