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OpenAI has rolled out a new feature called “Shopping Research” inside ChatGPT. Its goal is to help users find products, compare options, and build personalized buyer’s guides through a natural chat interface.
What Is Shopping Research on ChatGPT?
With Shopping Research, users just need to describe what they are looking for (“a budget-friendly gaming laptop,” “a gift for a 5-year-old”, etc.) and ChatGPT asks follow-up questions about budget, preferences, features, and more.
Then it scans the web, analyzing prices, reviews, and images from reputable sources, returning with a detailed buyer’s guide tailored to your needs.
Users can also refine results in the process: mark items as “Not interested” or “More like this”, ask for alternatives, or narrow down by price, brand, or features.
Who Gets Access to Shopping Research on ChatGPT?
The feature is rolling out now for all logged-in ChatGPT users, including Free, Go, Plus, and Pro plans, on both mobile and web platforms.
To help with holiday shopping, OpenAI has temporarily canceled many usage limits, allowing nearly unlimited access through the holiday season.
Why It Matters and What Changes
- The new feature saves time and simplifies shopping: instead of browsing dozens of websites and comparing them, Shopping Research gives you a clean and detailed recommendation list in minutes;
- Better choices: ChatGPT asks questions and tailors suggestions to your preferences, so you’re more likely to get relevant products, not random listings;
- It works with many categories: according to OpenAI, the tool works especially well for electronics, beauty, home and garden, kitchen, appliances, and sports.
However, though Shopping Research aggregates publicly available data, accuracy is high, but not perfect, says OpenAI. Availability, price, and features can change, so it’s always a good idea to double-check the details.
While ChatGPT provides links to products, it doesn’t directly sell or process payments yet. When you find something you like, you’ll be redirected to the retailer’s website to complete the purchase.
Conclusion
With Shopping Research, ChatGPT is becoming more than just a chatbot – it’s evolving into a shopping assistant. If you’re looking to buy products this holiday season or just want a smarter way to compare different options, this new feature might come in handy.
