Meta Tests Two-Link Monthly Limit For Unverified Facebook Accounts

On December 19, 2025, Meta began testing a feature that limits certain Facebook profiles and Professional Pages without a paid Meta Verified subscription to posting only two external links per month in organic feed posts.

The company says this is a limited experiment intended to evaluate whether expanded link-posting privileges add value for Meta Verified subscribers.

The test appears to target Professional Mode accounts and a subset of Pages rather than broad public or publisher accounts, and Meta has not included major news organisations in the trial.

Early reports note some exemptions — for example, links in comments, affiliate links, and internal Meta URLs may not be subject to the restriction — but specifics vary between posts about the trial as it rolls out. Meta frames the change as a subscriber benefit, while observers view it as part of a broader push to monetise posting privileges and drive subscriptions.

Why will affiliates benefit from it?

Although the restriction is framed as a potential risk for traffic, affiliates can extract clear advantages if they act strategically:

Monetise scarcity via Meta Verified.
Affiliates who convert to Meta Verified retain the ability to post more links and gain a verified badge that can improve trust and conversion rates — turning a platform cost into a potential ROI decision. This is consistent with Meta’s stated aim of assessing subscriber value.
Higher signal value for posted links.
With fewer link posts visible from unverified accounts, each link from a verified or high-authority affiliate may stand out more in feeds, increasing per-post engagement and conversion potential (an inference based on reduced organic link volume in the trial).
Drive direct conversions and diversified funnels.
The trial encourages affiliates to rely less on volume and more on conversion-first tactics: pinned bio links, link-in-comments (if exempt), paid ads, direct messaging, and off-platform channels (email, push, other social) — strengthening first-party audience relationships that are resilient to platform policy changes. Early reports indicate comment links and some affiliate links may be exempt, which affiliates should confirm for their vertical.
Opportunity to negotiate premium placements & partnerships.
Brands may be willing to pay for verified creators’ limited link inventory (sponsored placements, co-promotions), creating a new revenue stream for affiliates who hold verified posting privileges. Observers interpret the test as part of Meta’s broader monetisation push.