Sports Betting East Africa 2026 (SBEA) is a focused industry meetup for operators, affiliates, and service providers working with East African markets. It’s a place to understand local regulation, meet partners, and see how the region is evolving.

Sports Betting East Africa (SBEA): What To Expect In 2026
Sports Betting East Africa 2026 (SBEA 2026) will take place 22–24 April 2026 in Nairobi, Kenya. This is the 11th edition of the event, focused entirely on the East African betting market.
The format is simple: conference + expo + networking. No filler — just operators, affiliates, regulators, payment and software providers in one place.
East Africa Betting Event Agenda Breakdown
SBEA 2026 runs across 3 days:
Day 1 (22 April)
- Registration & networking drinks
- SBEA+ welcoming evening + awards
Day 2 (23 April)
- Full conference & expo (09:30–17:00)
- Networking drinks
- SBEA+ Harmony dinner (invite-only)
Day 3 (24 April)
- Conference & expo
- Farewell drinks
This structure is standard for a betting conference in Africa, but here the focus is clearly on deals and connections, not just talks.
SBEA 2026 Ticket Prices
- Premium Delegate Pass — EUR 1645 per person Full 3-day access, including welcoming evening, awards, conference, expo, and networking
- Standard Delegate Pass — EUR 745 per person 2-day access to conference, expo, networking, and lunches
- Free Visitor Pass — Free Expo access + coffee breaks (limited access to conference)
- Operator / Affiliate Pass — Free (Limited, Approval Required) Available for licensed operators and affiliates (limited number of passes)
Who Should Attend Sports Betting East Africa 2026
This East Africa Betting event is built for:
- operators working with African markets
- affiliates running or testing Africa GEOs
- payment providers (mobile money, local PSPs)
- platform and tech vendors
If you’re already in Kenya, Tanzania, Uganda — or planning entry — this is where local insights come directly from regulators and market players.
Why SBEA 2026 Matters
This is a betting conference in Africa focused specifically on East Africa, with no generic global topics. It gives you direct access to local market insights, real connections with operators and providers, and clear discussions around regulation without unnecessary filler.






