New Jersey’s gaming industry generated $536 million in April 2025, a 5% year-over-year growth. For the second time in a row, online gambling and sports betting outperformed Atlantic City’s land-based casinos.

Online Gambling

Online gambling produced $235 million in April — the second-highest monthly total ever, and a 25.1% increase from April 2024.

Top performers:

  • FanDuel – $52.8M (+35%)
  • DraftKings – $47M (+19.5%)
  • BetMGM – $29.6M (+28%)

Land-Based Casino

Atlantic City’s brick and mortar casinos brought in $211 million, a 2.7% decrease year-over-year. This is the third time in four months online gambling revenue has surpassed offline casino revenue.

  • Borgata was flat: $58.5M (+0.3%)
  • Bally’s dropped 21.6%: $10.2M

Sports Betting

Despite $1 billion in bets, sports betting revenue fell 15% year-over-year, to $90.5 million in April.

Possible Legislation

Two NJ lawmakers introduced a bill to put a referendum on the ballot to allow casinos outside Atlantic City, which could open the door for new venues in Meadowlands and Monmouth Park.

What It Means for Affiliates

NJ is one of the strongest online gambling markets in the US, with consistent digital growth as land-based revenue declines.

Affiliates should pay attention to:

  • Online dominance
  • Brand leaders like FanDuel and DraftKings
  • Legislative changes that impact competition and expansionWith revenue up and user interest rising, now’s the time to double down on US gambling traffic — especially in regulated states like NJ.