Meta has announced a new feature: starting December 16, 2025, your conversations with its AI tools (voice or text) will begin influencing what content and ads you see across Facebook, Instagram, and other connected apps.

Users will be informed of this change from October 7 via in-app notifications and emails. They will still be able to navigate what they see on their feed, but there won’t be an option to personalize the AI chat data.

Source: Meta

How it works and what changes

  • Meta will combine your AI chat interactions with existing signals like likes, follows, and clicks to update your content and ad recommendations.
  • For example, if you chat with Meta AI about rock music, the system may show you more relevant content, groups, or concert announcements, similar to how it responds when you like or post something.
  • Sensitive topics such as religion, health, political views, sexual orientation, or race, will be excluded from ad targeting.
  • According to Reuters, rollout won’t include the EU, the UK, or South Korea initially, due to regional privacy regulations.

Why Meta’s AI feature for ads is important for Affiliates

This change can influence targeting strategies as AI chat data adds a new mechanism for personalization. From now on, ads and content can align more closely with users’ interests. Brands and affiliate campaigns may gain access to audiences earlier, based on what they say they’re interested in, not just what they’ve clicked or liked.

With sensitive topics excluded, affiliate marketers will face less risk of overstepping boundaries when targeting users based on their AI interactions.

You can find other news on Meta here.

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