FIFA has officially confirmed its partnership with PredictStreet. The deal covers the 2026 World Cup and several tournaments in the following years.

Key facts:

  • The agreement was signed by ADI Predictstreet, a company based in Abu Dhabi

  • It is backed by International Holding Company through Sirius International Holding

  • IHC is controlled by Abu Dhabi’s ruling family

  • The platform launched on April 9

About the Product

PredictStreet is a prediction market platform, not a traditional sportsbook. Users trade on event outcomes (including football), with mechanics closer to trading than classic betting. The system runs on its own blockchain infrastructure.

Plans:

  • Target: 1 billion users by 2030
  • Focus regions: Asia and Africa

This is a move to push prediction markets into mainstream sports through a regulated, tech-driven model, backed by strong institutional support.

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