Every story grows at its own pace — and that’s okay. There’s no one-size-fits-all path to success. Today’s expert will tell you his success story, how he made over $100 in a month, using Adsterra Smart (Direct) Link. Enjoy today’s Adsterra case study and grab some tips for your own strategy!

Publisher Profile

Abdu Abubakar, a young blogger from Northern Nigeria, faced challenges after completing secondary school in 2020, which prevented him from immediately pursuing university education. During this time, he was unemployed and sought ways to earn an income. This led him to take blogging more seriously.

Although he had launched his blog in 2018, it wasn’t until 2022 that he began earning from it. His early struggles stemmed from repeatedly applying for AdSense without success, wasting valuable traffic in the process. When AdSense finally approved his blog, his excitement was short-lived — the account was banned within weeks for unclear reasons.

Determined to find an alternative, he took a friend’s advice and joined Adsterra. This decision transformed his journey. By using Adsterra’s Direct Link, he earned over $1000 in a single month. Since then, he has consistently made over $100 monthly, even before discovering the Smart (Direct) Link option.

Now, after two years of success with Adsterra, he is eager to share the strategies that helped him boost his earnings through Facebook. His journey is proof that persistence and the right approach can lead to financial success in blogging.

Traffic Sources and Strategies

The majority of traffic comes from X (Twitter) and Facebook, with methods that remain largely undisclosed to all but a select few. Adsterra performs exceptionally well with high-value Facebook traffic, converting effectively through the Adsterra Smartlink.

Adsterra Smartlink is profitable on its own, but you can yield even bigger rewards from it by participating in Adsterra Facebook + Smartlink challenge. Register in the contest, drive social traffic to Direct Link, earn and get a chance to win up to $500 extra. Time is limited, until 12.05.2025.

Orchestrate Facebook Keywords Like a Pro

Many assume that keywords are only important for SEO, overlooking their role on Facebook. In reality, most high-value keywords are already dominated by major players, making it difficult to rank for them. However, there are still effective strategies to gain visibility for these keywords. The following tips can help improve monetization efforts on Facebook.

First strategy: leverage Google Trends and Facebook keywords

  1. Check Google Trends: This will help you identify trending topics. For instance, if you notice a particular actor or actress is trending, delve into the reasons behind their popularity.
  2. Search on Facebook: Once you understand why they’re trending, search for their name on Facebook. Facebook will display all the trending keywords associated with that individual.
  3. Craft engaging content: Copy those keywords and use them to create a captivating headline. Pair it with an intriguing image of the person. Ensure that your headline incorporates all the relevant keywords.
  4. Pique curiosity: Frame your headline in a way that leaves your audience eager to learn more about the situation.

While it may seem simple, staying informed about current news has proven to be a highly effective strategy, generating over $500 in a single week.

Second strategy: capitalize on high-volume keywords

  1. Identify keywords with high search volume and create a page that includes the keyword in its name. 
  2. Fill the page with relevant, valuable content.
  3. Update your profile name to reflect the trending topic (if relevant). This boosts visibility and taps into trending conversations.
  • Using X (Twitter) URLs can also reduce the risk of Facebook blocking your content, as Facebook tends to be more lenient with these links.

Alternatively, you can create a Facebook group or check if the celebrity you’re targeting has an existing fan base. Fans are often eager to share related content within their groups, especially if it aligns with the group’s theme.

Capitalize on high-volume keywords

iGaming Niche Insight

A helpful tip: when discussing celebrities, it’s worth noting that the iGaming niche is also highly relevant, as sports fans represent a massive audience!

This niche has proven to be highly rewarding, as sports celebrities remain among the most popular and enduring topics online. A common approach involves creating a Facebook group using a celebrity’s name, often combined with trending keywords.

Keeping track of the latest games is also essential. Even without being a sports enthusiast, staying updated on major events allows for the creation of pages or groups optimized with exact keywords related to those events. Typically, when people search for these keywords, the first result they’ll encounter is the group, thanks to all the relevant information you’ve provided.

Extra Tip: There are numerous sports in the USA and particularly in the UK that aren’t widely known on a global scale but have a strong following within those countries. In such cases, these keywords can be highly profitable because these regions offer excellent CPM rates.

iGaming isights

Optimizing Ad Format Combinations

The core of the strategy lies in leveraging the strong performance of Smart (Direct) Link, complemented by the high-converting power of Popunder and Social Bar ads.

The primary objective is to drive user engagement with advertisements. When people visit the blog through a Direct Link, they see Social Bar and Popunder ads placed in smart spots. This combination maximizes revenue potential.

Leverage Expert Optimization

Remember, you can request the Adsterra team to fine-tune your ad codes for optimal performance with your specific traffic. This is particularly beneficial if you’re driving high-value and high-volume traffic.

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Essential Tools for Success

The SEO strategy leans heavily on social media for extra traffic and tools, with around 90% of visitors coming from platforms like Facebook. Semrush is also used to research specific keywords and analyze their density. You can use any SEO tools that are convenient for you, for example, Google Analytics or similar platforms. These tools will assist you in tracking your results and enhancing them over time.

Another essential tool to power your online efforts is AI. In this case, Abdu used it for the content creation to enhance efficiency. After identifying trending topics and analyzing the “Popular now” keywords on Facebook, he compiled these keywords into a structured prompt for AI-generated content. It was important to add all relevant keywords to the prompt so the AI could easily include them in the content, making it well-optimized with high trending potential.

Final thoughts

New Adsterra publishers are strongly advised to avoid any fraudulent or deceptive tactics. Such attempts are futile, as Adsterra has effectively blocked all avenues for dishonest practices.The network rewards only high-quality, human-generated traffic, so it’s important to focus on bringing in real visitors. Additionally, careful attention to ad placement is crucial to prevent mistakes that could negatively impact earnings.

As the case proves, Adsterra is a great choice to monetize social traffic with Direct Link. Start with following the tips and see where your efforts will take you.