What is Telegram Ad Format: Meaning

Telegram ads include different methods of advertising that can be used within the Telegram messaging platform. As the service continues to grow in popularity, especially among advertisers and affiliate marketers, understanding these ad formats is crucial for effectively reaching target audiences.

According to the Telegram’s statistics, 950 million users generate 1 trillion views in public broadcast channels every month. Anyone can display ads in specific Telegram broadcast channels — using this platform.

Types of Telegram Ads

Here’s a breakdown of the primary Telegram ad formats relevant to affiliate marketing:

1. Native ads in Telegram mini apps

Native advertising in Telegram mini-apps offers a fresh way to promote offers. These ads are designed to seamlessly blend into the user experience, featuring a simple text block with an icon positioned above the main content — without any sponsored labeling.

Native ads in Telegram mini apps

What sets these ads apart is their integration directly into mini-app interfaces, like games and entertainment platforms built on bots. This approach makes them feel less intrusive, as users are not used to encountering ads in these spaces.

There are key features of native advertising in Telegram mini-apps:

  • Content Policy and Moderation: The moderation process is quick and the content policy is flexible, ensuring that ads remain relevant;
  • Access to Telegram Premium Audience: Advertisers can target both Premium and non-Premium users, with options for more specific targeting;
  • Targeting Features: You can tailor your ads by country, operating system, and language, plus set click caps to avoid overwhelming users.

2. Sponsored official ads in Telegram

Sponsored ads on Telegram are concise text messages limited to 160 characters and clearly marked with a “Sponsored” label. Unlike other ad formats, they don’t include banners or videos and are shown only in channels with at least 1,000 subscribers. These ads can direct users to the advertiser’s Telegram channel, website, or chatbot.

Sponsored official ads in Telegram

This ad format works well for a range of services, from beauty products to language courses. However, since Telegram doesn’t collect user data, targeting can be tricky. Advertisers often need to carefully choose channels to ensure they’re reaching the right audience without wasting their budget.

There are some key features of sponsored ads on Telegram:

  • Content Policy and Moderation: Ads related to Gambling, Betting, and Finance face strict scrutiny and can take 3 to 5 days for approval;
  • Access to Telegram Premium Audience: These ads are hidden from Telegram Premium users;
  • Targeting Features: Options are limited due to the lack of user data, but you can target by country and operating system;
  • Audience Relevance: Ads are placed in larger channels, but to effectively reach your target audience, some optimization is needed;
  • Features for Optimization and Analysis: There are few tools for optimization, but you can track views and CPM. Additionally, you can create whitelists to select specific channels for your ads.

3. Telegram channel advertising posts

Telegram channel advertising is an unofficial way to promote your content, which you can purchase directly from channel owners or through advertising agencies. There are no standard formats or prices, so each channel owner sets their own terms. Typically, these ads are text posts that might include images or videos. They can be styled as personal recommendations or traditional advertisements, depending on your agreement with the owner.

Telegram channel advertising posts

Before choosing a channel, whether on your own or via an agency, it’s important to evaluate its content and audience engagement. Requesting statistics on subscriber growth and unique views can help you understand how effective the channel might be.

There are some key aspects of Telegram post ads:

  • Content Policy and Moderation: Each channel has its own advertising rules, and agencies may have stricter policies, so it’s wise to clarify these in advance;
  • Access to Telegram Premium Audience: Ads are visible to Premium users, but targeting them specifically isn’t possible;
  • Targeting Features: There are broad targeting options to reach common demographics;
  • Audience Relevance: You can choose channels based on your assessment of their audience, allowing for a more tailored approach.

With this understanding of Telegram advertising options, you can compare them based on key criteria to make the best choice for your needs.

How Telegram Advertising Networks Work?

Telegram ad networks act as intermediaries that connect advertisers with publishers, facilitating the buying and selling of ad space across various channels. This setup allows advertisers to access a diverse range of channels tailored to different audiences, while channel owners can monetize their content.

To get started, advertisers set up their campaigns through the Telegram ad network. This process usually involves selecting target demographics, choosing the type of ads — whether text, image, or video — and establishing a budget. Most networks provide user-friendly dashboards to help manage and track campaigns effectively.

Depending on the chosen format of Telegram ads, the ad network connects advertisers with publishers that, for example, post an advertising post on the channel.

How Telegram Advertising Networks Work

While Telegram doesn’t gather extensive user data, ad networks offer basic targeting options based on channel demographics, such as location and interests. This enables advertisers to refine their audience and ensure their ads reach the most relevant users.

Advertisers can monitor their performance through the analytics tools provided by the ad network. They can access metrics like impressions, clicks, and engagement rates, which help assess the effectiveness of their campaigns and make necessary adjustments.

In our Blog, you can find more articles on Telegram ads:

How Do Telegram Ad Networks Bill Advertisers?

Telegram ad platforms generally employ CPM (Cost Per Mille) billing method for charging advertisers. The CPM model charges advertisers based on the number of times their ad is displayed, regardless of clicks. This approach is often chosen for brand awareness campaigns, where the goal is to maximize visibility.

After creating the text for your sponsored message, you can set a CPM, which is the rate for one thousand views of your ad. The minimum CPM for a sponsored message is 0.1 Toncoin. This allows advertisers to manage costs based on how many times they want their ad to be seen.

Telegram Ad Networks Pros & Cons

When considering Telegram advertising platforms, it’s important to understand their benefits and drawbacks. Here’s a closer look at the key pros and cons:

Pros:

  • Less Intrusive

Ads on Telegram feel more natural and less disruptive than on other platforms, which creates a better experience for people.

  • Global Reach

With over 700 million active users, Telegram opens the door to a variety of international markets.

  • Direct access to a dedicated audience

Telegram channels often have loyal followers, allowing advertisers to reach specific audiences effectively, which can lead to higher engagement rates.

  • Ease of Ad Placement

Being able to advertise in multiple small channels at once, without having to interact directly with the channel admins, makes the process much simpler and less time-consuming.

  • Convenient Hypothesis Testing

With Telegram Ads, you can test your campaigns using small budgets, which helps reduce financial risks and lets you optimize your strategy before expanding.

Cons:

  • Premium Subscribers Do Not See Ads

Paid subscribers don’t see any ads, which can limit the overall reach. However, a recent option now allows ads to be shown on premium accounts, so the impact on audience size isn’t as significant.

  • Size of Ads is Limited

Ads on Telegram are capped at just 160 characters, which really limits how creatively advertisers can express themselves. It can be tough to get a message across in such a short space, making it harder to grab the audience’s attention and show the value of a product or service.

How to Choose the Best Telegram Ad Networks

Selecting the top Telegram advertising platform can be a big challenge. Here are some important things to keep in mind:

  1. Ad Formats: Check out the ad formats that the platform offers. If there is no Telegram among it, it will definitely not be suitable. It’s also worth finding out exactly what types of ads in Telegram the network works with;
  2. Performance Metrics: Of course, tracking stats is still very important in affiliate marketing. Review the performance metrics the network provides. Transparency in reporting and analytics is crucial for tracking your campaign’s success;
  3. Reputation and Reviews: Research the reputation of the Telegram ad platform by reading other advertisers’ reviews. A platform with positive feedback is more likely to produce good results;
  4. Support and Resources: Check what kind of customer support is available. Good support and resources can help you optimize your campaigns effectively;
  5. Integration Capabilities: Make sure the ad network can integrate smoothly with your existing tools, like CRM systems, for better tracking and management;
  6. Compliance and Safety: Ensure the network follows advertising regulations and prioritizes user privacy, creating a safe space for your ads.

By taking these factors into account, you can choose the best Telegram ad network to meet your advertising goals and boost your return on investment.

Final Thoughts

As you can see, the world of Telegram ad networks and platforms is more dynamic than ever, giving advertisers plenty of options to reach their audiences. No matter how much experience you have in affiliate marketing, picking the right Telegram ad network can significantly boost your campaign’s visibility and effectiveness. By choosing a platform that aligns with your goals and adapts to the ever-changing digital landscape, you can maximize your return on investment and successfully reach your marketing objectives!