Reacheffect Advertising Network Review: Is It Legit and Safe?

Finding the right platform to reach your audience is everything. Reacheffect is one of the best solutions for advertisers, publishers and affiliates. Founded by industry experts, this platform has all the tools to manage and optimise your campaigns.

In this Reacheffect review in 2025, we will look at all the features of this advertising network. Of course, we will also pay attention to how to launch the first campaign. And let’s start with the key characteristics.

Reacheffect Overview

Reacheffect is an advertising network that connects advertisers, publishers and affiliates to maximize online reach and ROI. Established in 2012 by experienced professionals in online marketing, this AdTech firm provides robust performance solutions on a global scale. Famous for high quality traffic sources and advanced targeting options, Reacheffect offers solutions for verticals like Gambling, Sports Betting, eCommerce, Finance, and more.

With a user-friendly platform advertisers can access various ad formats including push notifications, pop ads, native ads and banner ads to make campaigns effective and engaging.

Main Features:

• 100M Users: Huge global reach to target your audience;
• Top Verticals: Gambling, Adult, Betting, Dating, Sweepstakes, Utilities, Antiviruses, and eCommerce;
• Multiple Ad Formats: Push, pop, native, banner ads;
• Real-Time Bidding (RTB): Cost efficient ad placements and better campaign performance;
• Conversion Tracking: Detailed analytics to optimize and boost ROI;
• Anti-Fraud System: Protects your campaigns by ensuring traffic quality and reducing fraud.

Reacheffect includes an API feature that enables developers to build tailored marketing solutions for programmatic advertising. This level of flexibility is crucial for businesses aiming to incorporate sophisticated automation into their marketing strategies.

Cost Models for Reacheffect Ad Campaigns

Reacheffect offers financial flexibility through cost models like CPC (Cost Per Click) and CPM (Cost Per Mille, or cost per thousand impressions) to fit different budgets. Advertisers can choose the payment structure that suits them best and manage their expenses and ROI.

The model varies by ad format. Both CPC and CPM are available for push ads and banner ads, CPM is for popunders and CPC is for redirects and native ads.

Note: for affiliate marketers who use the platform to promote offers, such payment structures as CPA, CPL, CPI and CPS are also available.

Top Converting Verticals on Reacheffect

The Reacheffect ad network shows great results in several niches. Based on testing, we can conclude that the platform has achieved high conversion rates in the following verticals:

• Finance: Cryptocurrency, loans, credit cards, investment opportunities;
• Dating: Mainstream and niche dating services;
• eCommerce: Products in various categories;
• Gaming: Mobile games, browser games, gaming platforms;
• Software: Apps, tools, utilities, SaaS solutions;
• Casino: Online casino and casino services;
• Sports Betting: Betting options and sportsbook promotions.

Entering your personal account as affiliate marketer, you can also find numerous offers in these verticals. In order to find the best ones, you may use filters by offer pay types (CPA, CPL, CPI, CPS), verticals and GEOs.

What is more, you don’t need to develop creatives. When choosing the offer, you may click the “Preview” button to look through attached materials.

Reacheffect Traffic

Reacheffect stands out as one of the top ad networks by having traffic in over 200 countries, so you have plenty of opportunities to target different regions. Whether you’re targeting Tier-1, -2 or -3 markets, the network has enough volume for your campaigns.

Top countries are:

• United States;
• China;
• Mexico;
• Japan;
• France;
• Italy.

If this traffic is not enough, you can always discuss with the network to get your campaign in their publisher network. You pay only for actual conversions. But you need to talk to your support team about the minimum budget requirements for such arrangements.

Reacheffect Registration: How to Start with the Ad Network

Reacheffect provides solutions for advertisers, publishers and affiliates, but we suggest you have a look at this platform from a side of advertisers. So, let’s start with the sign up process, moving to tracking statistics of launched campaigns.

Step 1. Register

When registering, you need to choose a type of account: advertiser, publisher or affiliate. Then it’s necessary to fill in a standard form that includes fields like name, company name, email, Telegram or WhatsApp, country and language.

The next step is a confirmation of the registration by clicking on the link that has been sent to the email address. After that, you will be able to log into your account immediately.

Step 2. Add funds

After registering and logging in to your account, you must add funds to your account. You can deposit using PayPal, Wire transfer, Credit Card, Crypto, QiWi, Capitalist, Payoneer, Paxum and WebMoney. That’s why Reacheffect requires you to provide such details as your address, postal code and city.

The Reacheffect minimal deposit is $50 which is obligatory.

Step 3. Start a Campaign

Move on to the campaigns section where you can start your first one. So, click the button “Create new campaign” and follow the instructions:

1. Basic campaign settings: Choose your advertising method (native, video, redirect, push, pop), name your campaign, choose your tags, payment type (CPC), main category (Main Stream, Adult, all categories) and other categories. Also you can apply a fixed CPA amount for every conversion-call you make. If it’s necessary, set up daily budget;
2. GEO targeting (optional): In this part, you may choose a country, or all countries, or countries only from Tier-1, Tier-2 and Tier-3;
3. Traffic type filters (optional): Here you need to select device type (tablet, phone, computer, others), browser languages, connection type (cellular, cable, DLS) and webview traffic (accept, block, target only);
4. Advance targeting (optional): This feature allows the use of weekday or hour targeting. For example, if you want to target from 01:00 until 02:00 you need to select only 01:00 in Hourly mode. Keep in mind that system will ignore this when you have nothing selected;
5. Media bank: This is the final part of launching the campaign, and here you need to add creatives — their number is unlimited. First of all, it’s necessary to choose a type of the creative: icons, natives, videos and screenshots. Also, you need to add tags and then upload creatives. There is a possibility to change creatives after launching the campaign in the appropriate section of the Reacheffect account.

Note: you need to provide tags to your ad campaign. These tags help to group the campaigns together.

After you submit your campaign and creatives, the ReachEffect team will review them to make sure they meet their advertising guidelines. Once approved your ads will go live if you’ve chosen to do so.

Once your ads are live you can start tracking their performance through the dashboard.

Step 4. Track Statistics

Reacheffect has a full tracking system where you can monitor your campaign performance with advanced filters and real-time analytics. These help you to check your KPIs and optimize your campaigns for better results.

Tracking Features:

• Period: Choose custom date ranges (e.g. 2025-04-06 to 2025-05-12) to track performance for a specific time frame;
• Display By: See statistics by day, week or month for detailed or broad insights;
• Ad Type: Analyze performance of specific ad formats: push notifications, pop ads, native ads, banner ads;
• Device Types: Segment your data by desktop, mobile or tablet to see how your campaigns perform on different devices;
• Conversion Types: Track specific actions (e.g. purchases, sign-ups) associated with your campaigns;
• Countries (GEOs): Filter by region to see which countries are performing best for your campaigns.

By leveraging these filters and grouping options, Reacheffect gives you complete control and visibility into your ad campaign performance.

Targeting Options

If you want to reach the right audience, you need to use targeting capabilities provided by Reacheffect.

Available targeting options are:

• Geotargeting: Target specific countries to tap into different markets;
• Device Targeting: Run separate campaigns for desktop, mobile or tablet;
• OS and Versions: Target specific OS and versions for better relevance;
• Browser and Language Targeting: Reach users based on their browser and language preferences;
• Connection Type: Filter audiences by their internet connection (WiFi, 3G, 4G etc.);
• Web Views and Ad Blockers: Optimize for different browsing environments.

In addition to standard filters, the Reacheffect ad network has more granular controls for campaign adjustments:

• Country-Specific Bid Adjustments: Adjust bids based on performance in specific regions;
• Ad Zone Bid Adjustments: Fine tune spending by adjusting bids for individual ad placements;
• Blacklisting and Whitelisting: Control inclusion or exclusion of specific ad zones, domains, IPs, ISPs and SubIDs.

These targeting options allow you to maximize your ROI by allocating your budget to the most effective traffic sources and audience segments.

Optimization Tools of Reacheffect

Reacheffect has tools and features to help improve campaign results. They are auto optimization and bid adjustments. Let’s have a look at their peculiarities:

Auto Optimization Tool

This tool optimizes campaigns based on the data it collects automatically. It’s turned on by default when you set a Fixed CPA during the campaign setup. By doing this, it eliminates the guesswork of optimization and makes sure budgets are allocated to the best traffic sources.

To use the CPA optimization feature you must:

• Have a minimum deposit of $500;
• Have a daily budget of at least $30.

These thresholds may be higher than some other networks but it’s necessary to gather enough data to auto-optimize.

Bid Adjustments

Reacheffect has campaign adjustments through bids for specific countries and ad zones. This level of control allows you to:

• Reduce bids on underperforming areas instead of deleting them;
• Increase bids on winning zones to capture more traffic;
• Optimize budget usage by paying the right price for each traffic source.

This helps to manage expenses better and overall return on ad spend (ROAS).

Customer Support

Each user of Reacheffect is assigned a manager who helps to cope with any issues 24/7. After registering an account, the support service contacted us in a Telegram to discuss what kind of traffic we were looking for. But you can also find your manager’s contacts directly in your account. As a rule, communication is carried out via Telegram or email.

We remind you that Skype no longer exists, so this option is no longer available for communication.

By the way, if you want to discover top CPM and CPC rates on Reacheffect, you need just contact the support team.

Pros & cons

We’ve highlighted some Reacheffect advantages and disadvantages:

Reacheffect: Is it Worth It?

Reacheffect offers significant benefits for advertisers, publishers and affiliate marketers due to its extensive reach, large user base and offers. It’s particularly advantageous for those looking to experiment with top traffic sources, such as push notifications and popunders ads. Therefore, Reacheffect serves as an excellent platform for exploring new and creative advertising strategies for products and services across various industries and global markets.