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With Brazil reaching $3.2 billion in Betting and Gambling GGR it remains one of the juiciest GEOs for all the market players, including affiliates, operators, ad platforms and any other parties involved.
To make the process of working with iGaming in Brazil easier, AffRoom, a trusted platform for affiliates, ad and CPA networks, affiliate programmes and iGaming enthusiasts with the most honest listings and reviews as well as a knowledge base, has invited experts from Blask to gain the fullest Brazil gambling market overview, from top online gambling sites to actual trends that are shaping it.
All the data on gambling companies and trends in Brazil is provided by Blask
Blask is an all‑in‑one analytics platform built specifically for the iGaming industry. We combine cutting-edge AI and real-time data to help brands, operators, affiliates, and providers take the guesswork out of decisions.
From understanding player behaviour and market volume to tracking game trends and competitive positioning, Blask offers a unified dashboard that makes complex insights easy to act on — globally and instantly.
Go straight to the top online gambling sites in Brazil here or industry trends of 2025-26 here!
Top 15 Casino Gaming Companies in Brazil: Blask’s Data
Blask has compiled a list of the top 15 gambling websites in Brazil and sorted them according to the BAP metric.
BAP (Brand’s Accumulated Power) is a percentage metric of brand strength over time: the share of the brand’s “accumulated power” in the total strength of the category in the selected market. BAP is based on purified external behavioral signals (Blask Index, social engagement, mentions/reviews, affiliate activity). It is aggregated and normalised; therefore, it is resistant to fluctuations in the absolute size of the market and is convenient for comparing countries and periods.
Top 15 brands for online gambling in Brazil
- Betano
- Bet365
- Sportingbet
- Superbet
- Esportes
- Betnacional
- 7Games
- EstrelaBet
- Vaidebet
- Onabet
- Blaze
- Betao
- H2Bet
- BullsBet
- Pix Bet
Online Gambling in Brazil: 2025-26 Trends Rise and Fall From Blask
Understanding the dynamics of Brazil’s betting and gambling companies, overall market trends and events that influence the rises and falls can help both advertisers and operators to adapt to the ever-changing market.
Blask team has recently launched a new feature — Market Explanation. Due to the feature, you can see which factors influence the rise and fall of the chosen market in the specific period.
When it comes to Brazil, Blask team has identified four main periods that influenced Brazillian Gambling market:
- February–July 2025 (Rise).
The launch of Brazil’s licensed regime, combined with a dense football calendar and record Pix volumes, drove sustained growth in betting attention. - July–September 2025 (Fall).
After the FIFA Club World Cup ended and enforcement tightened, betting interest eased with fewer major sports peaks and lower promotional intensity. - September–November 2025 (Rise).
A strong Q4 sports calendar led by World Cup qualifiers and Libertadores semifinals reignited engagement, supported by a maturing regulated market. - November 2025–January 2026 (Fall).
Following major continental finals, the football season wind-down, stricter compliance measures, and lottery competition reduced overall iGaming attention.
February-July 2025 Rise: Regulated Relaunch and Dense Sports Calendar
The new licensed iGaming regime that started on January 1, 2025 restored trust and visibility in the Brazilian market. Regulatory clarity from SPA allowed compliant brands to roll out content more confidently, while unauthorized operators had already been removed in 2024, cleaning up the landscape.
At the same time, the football calendar was highly active. Copa Betano do Brasil began on February 19, followed by the restart of Campeonato Brasileiro Série A on March 29, ensuring weekly betting opportunities. Continental competitions such as CONMEBOL Libertadores and global exposure from the FIFA Club World Cup created high-stakes moments, especially with Brazilian clubs involved.
On the payments side, Pix reached a daily transaction record on June 6, reinforcing smooth deposit and withdrawal flows during peak events. Overall, growth was broad-based and sustained rather than driven by isolated spikes.
July-September 2025 Fall: Post-Tournament Cooldown and Enforcement Pressure
The main turning point was the end of the FIFA Club World Cup on July 13. With no immediate major finals afterward, betting intensity softened.
At the same time, regulators increased enforcement. Around 15,000 illegal betting sites were blocked, and advertising for unlicensed brands was taken down. The new regulated framework also limited bonuses and imposed stricter KYC rules, which reduced aggressive acquisition and top-of-funnel activity.
The start of the Premier League in mid-August provided some late support, but this was not enough to offset the broader seasonal and regulatory cooling.
September-November 2025 Rise: Q4 Sports Momentum and Legal Market Expansion
From September, the sports calendar strengthened again. Brazil played key matches in the CONMEBOL World Cup Qualifiers, generating national spikes in attention. At the club level, the semifinals of the CONMEBOL Libertadores in October maintained high engagement, especially with Brazilian teams progressing.
At the same time, regulatory tightening redirected traffic toward licensed operators. By mid-2025, certified online casino offerings had expanded under SPA rules, improving the attractiveness of the legal market.
Brand visibility also increased through Flamengo’s sponsorship with Betano, supporting broader awareness. The result was a sustained rise rather than a short-lived spike.
November 2025-January 2026 Fall: Season End and Regulatory Friction
The decline began after the continental finals. The Copa Libertadores Final and Copa Sudamericana Final marked the peak of club football, followed by the end of the Campeonato Brasileiro Série A season in early December. With fewer meaningful fixtures, betting frequency naturally decreased.
Additional regulatory measures added friction. Certification changes and the introduction of centralized self-exclusion rules reduced activity, while enforcement against illegal sites continued, limiting alternative channels.
Finally, the launch of the Mega da Virada lottery concentrated mainstream gambling spend outside iGaming. Although the 13th salary provided extra liquidity, it was not enough to counterbalance the sports lull and regulatory tightening, resulting in a sustained decline in attention.
Brazilian Gambling Trends Verdict: Main Influence Factors and Tips
Blask data shows that the Brazilian iGaming market is structurally event-driven and highly sensitive to regulatory shifts. For affiliates, timing and legal alignment are more decisive than short-term promo tactics.
- Peak performance consistently clusters around major football events.
Tournaments such as Copa Betano do Brasil and international fixtures like the FIFA Club World Cup and CONMEBOL World Cup Qualifiers generate sustained engagement. - Traffic softens predictably after finals and at season’s end.
Once continental trophies are decided and Série A concludes, attention declines even without macro shocks. This indicates structural seasonality rather than demand instability.
- Regulation directly reshapes traffic distribution.
The licensed regime, mass blocking of illegal sites, bonus limitations, and stricter KYC requirements reduce grey-market noise and acquisition volatility. - Payment stability amplifies peaks.
Record Pix transaction days during major tournaments demonstrate that seamless deposits and withdrawals increase conversion exactly when sports intensity is highest.
FAQ on Brazillian Gambling websites and trends
1. What are the top gambling brands in Brazil?
According to Blask’s BAP metric (Brand’s Accumulated Power), the leading brands include Betano, Bet365, Sportingbet, Superbet, Betnacional, EstrelaBet, Pix Bet and others from the Top-15 ranking.
2. Which gambling companies are most popular in Brazil?
Popularity, based on Blask data and brand strength (BAP), is concentrated around Betano, Bet365 and Sportingbet, with additional strong visibility from Superbet and EstrelaBet. Use platforms like AffRoom to compare iGaming platforms transparently via listings, reviews and performance insights.
3. Is online gambling legal in Brazil?
Yes. A licensed online betting regime officially launched on January 1, 2025. The framework restored trust and visibility by formalising operations under federal oversight and removing unauthorised operators from the market.
4. How is the Brazilian gambling market regulated?
The market operates under a federal licensing regime supervised by SPA (Secretaria de Prêmios e Apostas). Regulation includes mandatory licensing for operators, blocking of illegal sites, advertising restrictions, bonus limitations, stricter KYC and centralized self-exclusion rules.
5. What trends are shaping gambling in Brazil?
Brazil’s iGaming market is highly event-driven and regulation-sensitive. Traffic peaks around major football tournaments such as the FIFA Club World Cup and CONMEBOL World Cup Qualifiers, then declines after continental finals and the end of Campeonato Brasileiro Série A.
At the same time, stricter enforcement and licensing have consolidated the market around legal operators, while strong Pix payment volumes amplify performance during peak sports windows.
