CPA Networks
Ad Networks
Affiliate Programs
Meta is giving its ad system a new start with new options across Reels and Threads. They are designed to make advertising campaigns more visible and help marketers to reach their audience in a strategic and efficient way.
For Reels, advertisers will soon be able to promote their campaigns on trending videos, designed to naturally blend with the content. That promising feature can make your brand more memorable, and, according to Meta tests, may significantly lift its awareness.
Reels Trending Ads
Meta’s new Reels ad placements profit from the platform’s most popular clips, selected through AI to reflect what’s trending and culturally relevant at the moment. This gives brands a chance to appear alongside content that audiences are already highly engaged with. Marketers can choose from broad trending videos or narrow their campaigns to certain topics such as pets, beauty, sports, and many others.
Source: Meta
New Ad Features on Threads
Since its launch, Threads has quickly become a platform whose community has grown beyond 400 million monthly users. It gives advertisers a straightforward way to expand ongoing campaigns and participate in active discussions. According to Meta, the majority of the audience follow at least one business account, which makes Threads a strong channel for business.
The platform also opens the door to more variety in ads. Meta is experimenting with additional formats, such as:
- vertical 4:5 layouts for single-image,
- video ads,
- carousels.
Meta is also planning to test Advantage+ catalog ads and app promotion campaigns. That can possibly give brands more opportunities to be involved in conversations happening on the platform. Companies that don’t yet have a Threads profile can still launch ads there by linking Instagram and Facebook accounts to Ads Manager.
Source: Meta
Value Rules and Optimization
Meta has also announced the updated value rules that can concentrate ad delivery on priority audiences. Earlier it was only available to sales and app campaigns, but now marketers can use them for awareness and engagement goals, giving brands a more accurate way to focus on what delivers the most value. Meta’s tests show that campaigns that take into account value rules achieved twice the number of conversions compared to those without.
Source: Meta
Additionally, landing page view optimization has been upgraded to help advertisers who can’t implement the Meta pixel, such as consumer goods companies directing traffic to partner websites. This feature reaches users who are most likely to click and go to the destination page. Brands which implemented this optimization reported a 31% lower cost per landing page view compared to standard link click campaigns.
