Dating Vertical

Dating vertical is an “evergreen” niche in affiliate marketing. It includes promotion of dating services to individuals who are seeking romantic relationships or just friendships.

Dating Vertical Meaning

Dating is not only for websites and apps, but still such platforms are highly profitable resources for affiliates. According to Market Research, Dating websites and apps generate over 70% of the revenue in the industry. The vertical continues to expand continuously, leading numerous affiliate networks to offer lucrative opportunities for earning money. And the niche shows no signs of disappearing in the near future, particularly due to the increasing popularity of matchmaking apps like Tinder.

The Dating vertical encompasses a wide range of subcategories. They are online dating websites, mobile dating apps, matchmaking services, speed dating events, and more. Each category has its own target audience, features, and marketing strategies for promotion.

Based on users’ preferences, there are 2 types of dating offers:

• Mainstream Dating – platforms and apps where people are commonly focused on balanced relationships and family building. Some are looking for a fleeting affair or a sexual partner there, nonetheless, the call-to-action of similar offers sounds like “Feeling lonely?” or something else that doesn’t directly imply sex dating.
• Adult Dating – offers straightly related to dates for intimacy. Sex dating platforms alleviate life for people who enjoy staying alone but long to satisfy their basic needs, not hiding behind the search for a soul mate. 

Currently, users can seemingly pick their ideal partner as if customizing a game character. They have the freedom to choose appearance, age, life values, and even nationality if they desire. 

Different strokes for different folks. Diverse target audiences explain the variety of dating offers, in both Adult and Mainstream. If you want to get more insights into the target audience of dating offers, here are some statistics:

Where to Get Dating Offers?

Join a Dating CPA Network. That’s where different advertisers post offers that affiliates can take to promote. By promoting the offers, affiliates earn commissions for the users who have taken a certain action: subscribe for a service, fill a form, make a purchase, etc. In the article “Top 13 Dating CPA Networks” you will find the platforms in which you should register.

And you can also sign up for affiliate programs. They are created by only one advertiser who places here own offers.

Examples of renowned dating websites having affiliate programs:

• eHarmony – an established online dating platform that matches individuals based on their compatibility;
• Silver Singles – a dating site tailored to singles aged 50+;
• Christian Mingle – Christian singles looking for Christian dating are invited to use this dating site;
• SingleParentMeet –  single parents are looking for other single parents;
• AdultFriendFinder – a major community for sex dating tolerant to LGBT folks and amateurs of alternatives to intimate relations (swinging couples, threesomes, etc.)

How to Promote Offers for Dating vertical?

Affiliates receive commissions for Dating offers promotion. To do it successfully, you need to take into account some tips:

• Choose correct GEOs: There is no need to focus only on Tier-1 countries like USA or UK as the competition in these countries is higher. Explore Tier-2 and Tier-3 countries instead. The commissions here could be lower, but the traffic volume as well as your earnings higher;
  
• Test traffic sources: Dating offers could be promoted through diverse traffic sources. That is why you can choose between social media, native ads, or push notifications. But remember that some social networks like Facebook have restrictions on the promotion of Dating offers;
  
• Check the stats: Testing and optimization of marketing strategies must be part of your routine. Monitor the statistics and discover which traffic sources, GEOs, creatives work better. With the help of this information you will be ahead of the competition in Dating vertical;
  
• Maintain relations with the CPA network: Choose the reliable platform in the market. Connect with affiliate managers to demonstrate your commitment to achieving success together. Also, working with a support team you receive valuable insights, tips as well as lists of suitable offers according to your experience, GEO, traffic sources and so on.

Success in the Dating vertical is in strategic planning. As you carefully choose your affiliate networks, narrow your focus, and employ various marketing techniques for effective promotion of Dating offers.

Creatives for Dating vertical promotions

The success of any marketing campaign depends on creatives. Affiliates can create it by themselves or choose from the list suggested by the advertisers and CPA networks.

Dating as any other vertical aims to attract individuals from diverse backgrounds, including varying genders, races, ages, and other identities. Examine your target audience.

When it comes to the Dating niche, there are some ideas you can consider developing creatives:

• Intriguing voice messages: Create voice message imitations that pique the user’s curiosity and make them want to learn more;
  
• Highlight subscription discounts: Add info about exclusive discounts on subscriptions, enticing users to explore the possibilities;
  
• Success stories: Share inspiring narratives of individuals who found their lifetime partners through dating apps, emphasizing the potential for meaningful connections;
  
• Emphasize enticing photos: Put the spotlight on captivating visuals that showcase attractive individuals, sparking interest and encouraging users to engage;
  
• Add Invitations: If you use pictures of girls, add invitations like “Let’s chat”, “Jane sent you a voicemail”, “Natalie left a message for you”. Such headings reduce hesitations among guys, especially if they have little experience in dating and relationships in general. Also this approach raises engagement in dating apps.

Remember, the possibilities for creativity in the Dating niche are endless, so feel free to explore additional ideas that resonate with your target audience.

How to Advertise Dating Vertical Offers

Facebook ads for Dating promotion

Facebook is a common traffic source when it comes to promoting dating offers. This channel makes reaching the target audience as efficient as possible due to such targeting options as GEO, gender, interests and age. However, it’s important to note that Facebook along with the rest of social media isn’t a one-size-fits-all solution. 

Despite the definite advantage in terms of targeting capabilities, social networks might not be effective for some offers. They, for example, prohibit the advertising of sex dating offers, leading to such campaigns being blocked. And their audience isn’t diverse enough – the main audience on Facebook, tends to be individuals up to the age of 35 while there are some offers aimed at older users. 

Alternative traffic sources Dating vertical promotion

To sum up, it makes sense to search for alternative traffic sources:

• Google UAC;
• Ad networks;
• Youtube Short;
• SEO.

Viable alternatives to Facebook are ad networks inviting affiliates to promote their offers on publishers’ websites. Publishers increase traffic, advertisers attract leads, and there are almost no restrictions – how do you like that? Plus, ad networks furnish various ad formats to maximize their ad coverage and prevent users from becoming bored.

Catch up the best dating ad networks in this post:

The following formats work well to promote dating offers:

• Push and in-page push ads. 

Push notifications operate on a subscription model, and are disguised as messages from social media or directly dating apps. This way customer experience is still modeled at the stage of the first touch with an ad. Make sure, the contact with an ad will happen as notifications are delivered right to devices, assuming that Internet connection is. Anyhow, users see the ad when they go online. 

While push ads are out of sight of iOS users because of subscription-based technology, in-page push format is a more innovative counterpart encompassing all users by device options. 

• Native ads.

Native advertising in conjunction with a dating offer is a perfect match! It seamlessly blends in with the content of the platform where it appears, creating a non-disruptive and engaging experience for the users. Whether it’s a heartwarming story of a happy marriage or a fun quiz to discover one’s ideal partner, native ads enable you to experiment with different content formats and approach ideas, which can significantly boosts engagement and CTRs.

• Pops.

Dating is a niche that thrives on impulse decisions and emotional connections. Pop ads cater to these aspects by presenting ads that grab the user’s attention almost instantly. Inherently, pops are ads appearing as a separate window or overlay. They have a knack for creating a sense of urgency and excitement, pushing users to act swiftly.

Warning! You’d better get the ethos behind the vertical within the certain ad network you collaborate with.

Sometimes, dating offers are associated with both mainstream and adult offers. However, other networks permit the promotion of 18+ offers specifically categorized as “Adult.” Furthermore, not all traffic sources may be compatible with running adult dating offers. For comprehensive details on these issues, it’s advisable to consult your manager.