Popunder

In an attempt to drive more traffic and get more commissions, affiliates use aggressive types of advertising. In this case, popunder as an ad format helps to promote offers.

Let’s find out what is a popunder, what is useful in this format of advertisements.

Popunder Meaning

Popunder is a type of online ads that opens a new browser window or tab hidden beneath the current active window. When a user visits a website that displays popunder ads, the ad is loaded in the background, and it remains hidden until the user closes or minimizes the current window.

How does Popunder Work?

Clicking a specific part of the page can cause a new browser window to appear. In some cases, the user may need to click a button or attempt to close a popup in order to trigger the opening of a new tab.

The technology behind pop ads relies on JS scripts embedded into a publisher’s website. When a user interacts with the site, the script triggers a new browser tab or window to open in the background. This tab contains the advertiser’s landing page or offer.

The advantage of popunders is that they are less intrusive than pop ads. The user may not immediately notice the new tab appearing beneath the main one. Instead, they will discover its content later. This delayed exposure increases the likelihood of a conversion.

Pop ad traffic is generally sold on CPM (Cost Per Mille), when advertisers pay for every 1000 impressions. Some networks also offer Smart CPM, where advertisers compete for traffic, with bids adjusting automatically to match demand and supply.

Best Verticals for Popunder

Popunder traffic is more effective in certain niches:

1. iGaming

The iGaming vertical is characterized by spontaneous decision-making. Users are easily enticed by visually appealing pop ads that offer exciting Gambling and Betting opportunities. Using high-quality graphics in popunders can attract this audience, especially when promoting free initial deposits.

2. eCommerce

eCommerce is another vertical where quick decisions are common. If users come across an attractive product in a pop ad, they are likely to click the link for more information. Pop ads are particularly effective when used to advertise limited-time discounts. Affiliate marketers can achieve significant conversions for their products using pop ads.

3. Dating

Pop ads prove to be impactful for Dating websites and apps. It is crucial to emphasize the importance of well-designed ads, as Dating often includes spammy websites looking for quick profits. Your ad should have an appealing color contrast and avoid any misleading information.

Popunder Advantages

Before you start promoting offers using popunder, it’s important to get acknowledge with the main characteristics of the ad format:

• Devices Compatibility: Popunder campaigns are optimized to work seamlessly across various devices: desktops, laptops, mobiles, and tablets. They also can be used with platforms like iOS. It allows to reach a broader audience;
  
• Simplicity and Creative Freedom: Popunders offer a unique advantage by eliminating the need for creating banners or frequently updating visuals. This simplicity is particularly beneficial for affiliate marketers who are new to the field, as it reduces complexity and facilitates the identification of effective combinations;
  
• Extensive Audience Reach: Popunder has the capacity to engage a diverse range of users with varying needs and interests. When selecting offers to promote, it’s advisable to choose those that resonate with this multifaceted audience.

Popunder Disadvantages

Of course, Popunder has some disadvantages. Let’s look through them:

• Negative Attitude: When users encounter banner ads, they have a choice to open or ignore it. However, with popunder users have no choice as the tab appears regardless of their preferences, what leads to negative reactions;
  
• High Percentage of Bots: Bot traffic is a significant concern for affiliate marketers, and some believe that popunders attract a higher proportion of bot traffic compared to other types of ads;
  
• Influence of Ad Blockers: Popunders are dependent on browser updates and ad blockers. This form of ads faces more restrictions from browsers, intended to protect users from excessive advertising. However, the ongoing battle against popunders is still being fought, and it is still possible to generate revenue from them.

Armed with this knowledge, you’ll be better equipped to make informed decisions and create compelling campaigns that resonate with your traffic.

Where to Buy Popunder Traffic?

The best way to get high-quality pop traffic is to discover a reliable ad network. Due to the characteristics of pop ads, there is a risk of unscrupulous companies artificially inflating the traffic you receive to charge higher fees. Working with a trustworthy network is essential to safeguard against receiving bot-generated and fraudulent traffic.

Joining an ad network, the next step is to fund your advertising account. It is essential to add funds before you can start running campaigns. While it is possible to set up campaigns without any money in your account, they will not begin running until you have added funds.

Also, you must establish an ad campaign for your pop traffic, which involves configuring all the necessary target parameters, creating a landing page and optimization.