Best Gambling Affiliate Programs in 2025: Everything You Need to Know

The online gambling industry is one of the largest as well as fastest growing spheres in digital marketing. This field generates hundreds of billions of dollars a year. For affiliate marketers, casino programs become a goldmine.

Gambling CPA affiliate programs are platforms with offers from direct advertisers, known as a casino or betting brands. To join an affiliate program, you need to find a suitable platform first, then register, and start promoting offers.

With this AffRoom article, you can not only discover top gambling affiliate programs in 2025, but also examine all the crucial information about these platforms, from how they work to how much casino affiliates make.

What is a Casino Affiliate Program?

A casino affiliate program is a marketing partnership with online gambling platforms. Affiliates (marketers, influencers, webmasters, or bloggers) promote a casino’s services (slots, poker, sports betting websites) to potential players using tracking links or promo codes. 

Note: Usually, an iGaming affiliate program belongs to one advertiser (casino owner, operator). It means that the affiliate program has offers only from one vendor.

When a user clicks on the affiliate’s link and performs a desired action (register or deposit), the marketer earns a commission. It’s a win-win: casinos get new players, affiliates get paid for bringing them in.

Gambling Affiliate Programs vs. Networks: What’s the Difference?

If you’re new to gambling affiliate marketing, one of the first decisions you’ll face is whether to work directly with online gambling affiliate programs or go through affiliate networks. They both serve the same purpose, helping you earn money by referring players. But they work differently.

Casino Affiliate Programs

These are partnerships you form with a specific online casino or betting site. The main benefit is that you’re dealing with the brand itself — no middlemen interacts with you. Commissions can be higher since there’s no third party that takes part in the process. Also, you often get better support, more tailored promotions, and quicker updates.

However, disadvantages of crypto gambling affiliate platforms also exist:

  • You’re limited to promoting offers from one brand;
  • If the advertiser stops an offer, or they change the terms, your earnings can take a hit.

Affiliate Networks

iGaming affiliate networks are like marketplaces where you can access a variety of gambling offers from different advertisers. You sign up once and can choose from a wide range of casinos and betting offers depending on your audience.

Why join a gambling affiliate network:

  • You get access to numerous offers without having to apply to each brand individually;
  • Tracking, payments, reports are centralized;
  • Easier to test and switch between brands to see what converts better.

What are the disadvantages:

  • You don’t have direct contact with the advertiser, so you might get less control or slower responses;
  • Some networks have strict payout terms or thresholds.

There’s no one answer, which platform is better. If you’re just starting out and want to test different offers without too much hassle, networks are a good option. But if you’ve already found which casinos work for your audience, going direct can lead to higher profits and better relationships.

Casino Affiliate Programs Commission Models

One of the most important things to understand as a gambling affiliate is how you’ll get paid. Online gambling affiliate programs offer several commission models: CPA, RevShare, Hybrid, CPC, and CPL. The right choice depends on your goals, your audience and how you plan to drive traffic.

Here’s a breakdown of the most common commission models you’ll come across:

  1. CPA: Affiliates get a payment whenever users complete specific actions: register, make deposits, etc. according to casino CPA offers’ requirements;
  2. RevShare: Affiliates earn a percentage of the money their referred players lose over time. This is usually between 20% and 50% of their net losses (after bonuses, fees etc.);
  3. Hybrid: Affiliates get paid based on CPA and RevShare commission models. Example: $75 CPA + 20% RevShare;
  4. CPC: Affiliates get paid for every click on their affiliate link, regardless if the person signs up or deposits;
  5. CPL: With CPL networks, affiliates get paid when someone simply registers — no deposit required. These are “leads” who’ve shown interest but haven’t put money in yet.

Read our article “CPA vs Revenue Share vs Hybrid” to discover more about the differecencies between popular commission models.

Potential Earnings of Casino Affiliates

Affiliate marketers earnings can be different, and depends on your traffic, strategy, and how well you convert players.

As a beginner who experiments with traffic sources (for example, SEO, forums, or social media), you might not make much at first. Many freshmen earn a few hundred dollars a month until they figure out what works.

What about pro marketers, their earning may be even $10,000 per month. There are several key factors that you need to take into account:

  • Traffic quality: Conversions matter more than volume;
  • GEOs: Running offers in Tier 1 countries (like UK, Canada, Germany, etc.) can give you more money;
  • Commission models: CPA gives you fast returns, while RevShare builds long-term income;
  • Niche: Slots, poker, sports betting, casinos convert differently;
  • Retention: It’s crucial to keep players active;
  • Trust: High-converting content that you use to attract users (reviews, guides, bonuses) builds credibility. So, you also need to pay attention to this point.

AffRoom is your place to find the high-paying gambling affiliate programs in 2025. We recommend checking our articles:

How to Choose the Best Gambling Affiliate Programs?

Selecting the right online casino affiliate programs can make all the difference in how much you earn, how smooth your campaigns run, and how easy it is to grow your income over time. But with so many to decide from, how do you know which one to go with?

Here key point you need to consider when deciding on the top casino affiliate programs:

1. Casino Quality and Reputation

If the casino itself isn’t trustworthy, your referrals won’t stick around, and you won’t earn much. Look for licensed and regulated casinos (e.g., UKGC, Curaçao, etc.), with positive player reviews and payouts as well as solid reputation in the industry.

2. Transparent Tracking and Real-Time Stats

You need to know what’s happening with your referrals: how many clicks you’re getting, how many people are signing up, and what your earnings look like.

Decide a program with good tracking platform, real-time or daily reporting, and clear breakdown of clicks, FTDs, earnings, etc. If the data feels delayed or incomplete, it’s hard to optimize your campaigns — and even harder to trust the numbers.

3. Good Support and Affiliate Management

A good affiliate manager can help you choose the right landing pages or creatives, suggest better performing offers, negotiate higher rates over time. If the program barely responds or leaves you without answers, look for something better.

4. Payment Terms and Payout Reputation

Make sure the online casino affiliate program has on time payouts, reasonable minimum withdrawal thresholds, and multiple payment methods (PayPal, crypto, bank transfer etc.). We recommend you checking the forums or ask other affiliates if the program has a history of missed or late payments. This is crucial if you don’t want to waste your money.

5. Other Marketing Tools

Top gambling and betting affiliate programs provide affiliates with all useful materials like up-to-date banners and promo creatives, landing pages, and other materials. Also, some of them even have step-by-step guides for beginners.

Mistakes to Avoid as a Gambling Affiliate Beginner

Getting started as an affiliate can be exciting. But in reality, many beginners hit a few bumps along the way. Some of these mistakes are easy to avoid.

  1. Signing up to Too Many Offers at Once
    When you’re just starting out, it’s tempting to sign up to 10+ gambling affiliate programs and promote everything at once.
    What to do instead: Start with one or two casino affiliate programs, test them thoroughly, and focus on learning what works before scaling. Master one thing at a time.
  2. Promoting Unlicensed or Shady Gambling Sites
    Some beginners are drawn to high CPA rates from lesser known brands.
    What to do instead: Stick to casinos that are licensed and have a good reputation. It builds trust with your audience and protects your brand.
  3. Sending Irrelevant Traffic
    Scam or fraud traffic won’t convert well, especially in the gambling space. Many beginners waste time sending poor quality clicks that never turn into players. And affiliate programs detect it, leaving marketers without money.
    What to do instead: Focus on niche targeting. Whether it’s crypto gamblers, slot lovers, sports bettors or high rollers, know who you’re talking to and tailor your content accordingly.

Legal Considerations for Casino Affiliates

Gambling is a heavily regulated industry, and as a casino affiliate, you also should follow the rules. While you’re not running a casino yourself, you’re still responsible for the way you promote it.

Here’s what you need to keep in mind before you start running gambling offers with the best casino affiliate programs.

1. Gambling Laws Vary by Country

What’s legal in one country could be completely illegal in another. For example, the UK has strict regulations and requires licensed advertising. The U.S. has a state-by-state approach — some states allow online gambling, others don’t.

So, if you’re sending traffic to gambling websites from countries where online gambling is illegal, you could be violating local laws.

2. Be Careful With Messages

Content matters. Think it over when create creatives and landing pages with bonuses, promotions, and casino games. Avoid things like promising guaranteed wins, using keywords like “risk-free” or “get rich” as well as targeting vulnerable audiences (e.g., underage users). Affiliate programs monitor your ads, and if you’re caught making misleading claims you could lose your money and affiliate account.

3. No Underage Marketing

It goes without saying that you must never promote gambling to minors. Make sure your content has age disclaimers where appropriate, avoids platforms or content styles that target kids or teens (cartoon graphics, childish language, etc.), and clearly states that gambling is for 18+ or 21+, depending on jurisdiction.

4. Stay Within Ad Platform Rules

Even if you’re not breaking the law, ad platforms like Google, Facebook, or TikTok have their own strict rules about gambling-related content:

  • Google only allows gambling ads in certain countries, with pre-approval;
  • Facebook generally restricts gambling ads unless you’re whitelisted;
  • TikTok has a near-zero tolerance policy for gambling promotions.

If you’re planning on using paid ads, always check each platform’s ad policies. Violating them can get your ad account banned forever.