Top Casino & Gambling Affiliate Programs in US for 2025

Statista says that the U.S. gambling industry pulled in nearly $72 billion in gross gaming revenue in 2024. Even though iGaming is not allowed in all states, the field continues to develop and make a profit.

It’s not a surprise that affiliate marketers are looking for Gambling partnerships. In this article, you will find the top 10 Gambling and Casino affiliate programs in the USA.

The USA Gambling and Casino Market Distinctive Features

Unlike Europe, where online casino regulations are often unified across entire countries, the USA has a state-by-state licensing system. New Jersey, Michigan, and Pennsylvania are currently the leaders in iGaming, while states like Nevada limit online play to just poker. This patchwork landscape means affiliates need to be super selective, choosing brands that not only pay well but are also fully licensed and compliant in the states where their audience lives.

Another big difference is player behavior. American players are mobile-first, with most online bets now being placed on smartphones and tablets. Convenience, speed and a seamless user experience matter just as much as the casino games themselves.

At the same time, payment methods are evolving. Credit card and bank transfer are still popular, but e-wallets and even cryptocurrency are gaining traction, especially among younger demographics who value privacy and fast transactions.

For affiliates, this means opportunity and responsibility in the gambling niche. Success in the US market is about understanding each state, the player habits and working with casino programs that can adapt to changing laws and technology.

10 Best Gambling Affiliate Programs in the United States

Let’s take a look at the list of the best Casino affiliate programs in the Gambling vertical in the USA.

1. Bet365 Partners

Bet365 Partners is a Gambling and Betting affiliate program of one of the biggest brands. The USA affiliates can earn through a revenue share model starting at 30% with higher tiers for larger volumes. The platform also offers lifetime revenue share, so marketers get paid for player activity for as long as the player is active.

As it is one of the top casino affiliate programs, a dedicated account management team will help with campaigns and the back-end dashboard gives you real time reporting, so you can track your performance.

One of Bet365 Partners’ biggest advantages is global reach with US focus. As more states regulate online gambling, Bet365 is expanding, giving you an edge when targeting newly regulated markets.

2. Betsson Group Affiliates

Betsson Group Affiliates has one of the largest and most diverse online gambling affiliate programs. With over 20 established brands under its belt, including Betsson, Betsafe and NordicBet, the program gives affiliates the ability to promote a wide range of casinos and sportsbooks to different audiences.

The commission structure is performance driven, typically starting at around 25% revenue share and up to 50% for top performing partners. Also, the platform suggests Hybrid or CPA models. Read about the differences of CPA, RevShare and Hybrid commission models in our article.

Betsson provides marketers with localized marketing materials, regular updates on promotions and dedicated account affiliate managers who understand both European and emerging US markets.

3. 888 Affiliates

888 Affiliates is an iGaming affiliate program of the 888 Holding: 888casino, 888poker and 888sport. With decades of brand presence and a solid track record in regulated markets, it has built a reputation that makes it easier to convert players.

The commission model is flexible with up to 40% RevShare depending on performance. Affiliates also have access to CPA and Hybrid models. What makes 888 special is the lifetime Revenue Share model available for affiliates.

As one of the top online casino affiliate programs, 888 Affiliates has a user-friendly dashboard with detailed analytics, plenty of marketing assets and reliable payment processing. 888 is licensed in multiple jurisdictions, so it’s a great option for affiliates looking to promote to both American and international audiences.

4. LeoVegas Affiliates

LeoVegas Affiliates is the program of LeoVegas Casino, known as the “King of Mobile” for its mobile-first approach. The top casino affiliate program offers a RevShare of 25% to 40% with no negative carryover. Hybrid and CPA affiliate gambling offers are available on request.

Affiliates get professional account managers, localized creatives and real-time reporting tools to help them track results and optimize campaigns. With a strong reputation in Europe and increasing visibility in regulated US markets, LeoVegas Affiliates offers trust, innovation and long term earning potential, especially for affiliates targeting mobile traffic.

5. FortuneJack Partners

FortuneJack Partners is the affiliate program for FortuneJack Casino. Since 2014 FortuneJack has built a solid reputation among players who prefer the speed, privacy and flexibility of digital currencies.

The program stands out with high commission rates, up to 70% revenue share. And no negative carryover. Payments are fast and in cryptocurrency, so no delays and no fees like with traditional banking methods.

In addition to competitive payouts, FortuneJack Partners have a comprehensive affiliate tools: custom creatives, tracking links and performance dashboards. The team is also open to tailored deals, which is a big plus if you drive quality traffic in the iGaming industry.

6. Ace Revenue Affiliate Program

Ace Revenue is one of the oldest and best casino affiliate programs in the online casino space, established in 2009. It includes well known casino brands like Captain Jack, Planet 7 and Silver Oak.

Commission rates are between 30% and 45% Revenue Share, with higher percentages for affiliates who drive consistent quality traffic. A big plus is the lifetime cookies, so you will earn from every referred player for as long as they are active.

Ace Revenue also provides affiliates with what they need to succeed: custom creatives, detailed tracking and experienced account managers who can help with campaign strategies.

7. BitStarz (StarzPartners)

BitStarz is one of the most popular gambling sites, and their affiliate program StarzPartners is known for being transparent and rewarding. Since 2014 BitStarz has won multiple awards and has a loyal player base due to fast payouts, huge game selection and great customer support.

The program offers up to 40% RevShare with lifetime earnings from referred players. Like the top programs in the industry, StarzPartners has no negative carryover, so affiliates don’t get penalized when players win big. Payments can be made in traditional currencies and cryptocurrencies.

On the practical side, affiliates get access to a robust dashboard with real-time stats, custom creatives and tracking tools. The support team is responsive and open to custom deals for affiliates who can deliver results.

8. Casumo Affiliate Program

Casumo Affiliates is the affiliate program of Casumo Casino. The program offers a RevShare commission of 20% up to 45%. Casumo also uses a lifetime RevShare model, so affiliates can earn as long as their referred players are active on the site.

Affiliates get real time reporting, tailored marketing materials and responsive account managers to help fine tune campaigns. With its mobile first platform, wide game selection and reputation for being innovative, Casumo Affiliates is for marketers who want to promote a brand that feels modern and player focused.

9. Genesis Casino Affiliate Program

The Genesis Casino Affiliate Program allows you to partner with the Genesis brand. It is known for its huge game library, sleek design and user-friendly experience.

Affiliates can earn up to 35% revenue share, with flexible commission models available, including CPA or Hybrid. Like the better affiliate programs in the industry, Genesis has a no negative carryover policy. The program also has lifetime cookies.

Support is a big plus: you get a full dashboard to track your performance, a range of creatives and dedicated account managers to help you optimize your campaigns.

10. Slotland Affiliates

Slotland Affiliates is the affiliate program for Slotland Casino, a brand that has been around since 1998 and has built a reputation for being reliable and transparent. Unlike newer casinos, Slotland focuses on a classic, no-nonsense gaming experience with proprietary slots and a loyal player base.

Affiliates can earn 25% to 50% revenue share and the program has lifetime cookies and no negative carryover.

Marketing tools include tracking dashboards, banners and promotional tools to maximize conversions. With decades of history, solid payment reputation and in-house games, Slotland Affiliates is a steady option for affiliates who value long term earnings over short term hype.

Also, we have an article “Top 20 CPA Casino and Gambling Affiliate Programs”. Read it to find more popular platforms in the wrold.

FAQ: High Paying Gambling Affiliate Programs

1. What are the Best Gambling Affiliate Programs in the USA?

The best casino gambling affiliate programs are Bet365 Partners, 888 Affiliates, Betsson Group, LeoVegas Affiliates, FortuneJack, Ace Revenue, StarzPartners, Casumo Affilite Program, Genesis, and Slotland Affiliates. The best choice depends on your traffic type, audience, and commission model.

2. Can I Legally Promote Online Casinos as an Affiliate in the US?

Yes, but it’s state-specific. You can promote online casinos in states where iGaming is regulated. Affiliates must ensure the platforms they promote are licensed in the states where their audience is located. Promoting unlicensed casinos can get you into legal trouble or lose your affiliate earnings, so do your research.

3. How do Casino Affiliate Programs Pay (CPA, RevShare, Hybrid)?

Most programs offer three main payment structures:

• CPA (Cost Per Acquisition): You earn a fixed amount for each player who signs up or deposits;
• Revenue Share (RevShare): You earn a percentage of the player’s losses or net revenue over time;
• Hybrid: Combines CPA and RevShare for more predictable and long-term earnings. Affiliates often choose based on traffic quality and business goals.

4. Which US States Allow Online Casino Affiliate Marketing?

States with regulated online casinos, like New Jersey, Pennsylvania, Michigan, West Virginia and Delaware, are safe for affiliate marketing. Some states only allow poker or sports betting online, so check each state’s laws before promoting casino platforms. Stay compliant for long term success.

5. What Commission Rates Do Gambling Affiliates Earn?

Commission rates vary widely depending on the program and traffic quality. Typical ranges are:

• Revenue Share: 25%-50% of net player losses;
• CPA: $50-$200 per depositing player, sometimes higher for high-value markets;
• Hybrid: Custom combinations that can maximize short-term and long-term earnings.

Lifetime revenue and no negative carryover can make a big difference over time.

6. Do I Need a License to Join Casino Affiliate Programs in the USA?

No, affiliates themselves don’t need a gambling license. The crypto gambling affiliate programs you promote must be fully licensed in the states of the country. Your responsibility is to ensure your promotions target audiences only in states where online gambling is legal and the program you join is licensed and compliant.

7. Are Casino Affiliate Programs in the USA Profitable in 2025?

Yes, sure! With U.S. online gambling growing fast, affiliates who understand state regulations, player behavior and the best performing programs can earn big, recurring income. Mobile-first platforms, crypto casinos and hybrid commission models provide even more opportunities for diversified and sustainable income in 2025.