CPA Networks
Ad networks
iGaming doesn’t lose its top positions around the world. Does this mean that all geos are equally effective for it? Rather, it means that you need to know how to work with them. iGaming is a very wide and rich niche. By choosing the right geo depending on the topic, you can influence your success.
Today, we will tell you how you can work with Portugal and Brazil on the real Social Bar push ads case study. Read how we monetized traffic, what channels and advertising banners we used, and also learn a few “tricks” that we used to create and analyze advertising campaigns.
Main Info on Adsterra Push Ads Case Study
Traffic source: Adsterra.com
Before we begin, let’s take a closer look at our products and the basic info needed to create an advertising campaign:
- Product – Vodds
GEO – PT, BR
KPI – account registration
Landing page – pre-landing
Vodds – a dedicated sports betting platform that offers bets from the best bookmakers.
- Product – Winzo
GEO – PT, BR
KPI – apk install
Landing page – pre-landing
Winzo – mobile application for the Android operating system. Provides access to an online casino with a huge number of games (slots, roulette, blackjack, etc.).
Preparing Banners, Creating and Setting up Campaigns
You need to determine what targeting settings and the amount of remuneration will be selected in advance. In our case, we created campaigns with the following parameters:
Vodds
Pricing type – CPA
Country – PT, BR
Price – $1,2
Device format – mobile
Traffic type – all (mainstream+adult)
Operating system – IOS, Android
Creatives
In-Page Push and Icon notifications (skin)
position (creative style) – top center and down center
Custom Widgets (skin)
position (creative style) – center
Interstitial (skin)
position (creative style) – center
Results for 30 days
⦁ CTR = 22%, 11 740 245 impressions and 2 582 854 clicks
⦁ CR = 0.7%, 18 071 conversions
⦁ $1989 spend
⦁ $3292 gross
⦁ Net profit $1301
⦁ ROI 60.42%.
Winzo
Pricing type – CPA
Country – PT
Price – $1,4
Device format – mobile
Traffic type – all (mainstream+adult)
Operating system – Android
Creatives
In-Page Push and Icon notifications (skin)
position (creative style) – top center and down center
Custom Widgets (skin)
position (creative style) – center
Interstitial (skin)
position (creative style) – center
Results for 30 days
⦁ CTR = 31%, 17 004 214 impressions and 5 271 306 clicks
⦁ CR = 0.62%, 32 542 conversions
⦁ $4672 spend
⦁ $7449 gross
⦁ Net profit – $2,776
⦁ ROI 62.72%.
Display ads launch tips
- Try to use the maximum number of available Social Bar templates
This way, you will reach the maximum number of users on various platforms. How come? Many Publishers allow all types of creatives of different sizes on their platforms. But not all Publishers work, for example, with Interstitials. Therefore, using only this format, you will not be seen by users of sites whose owners allow only In-Page Push, and vice versa.
- Try to maintain a common identity for every campaign element
Suitable for creatives, the corporate style of the product, and the landing page. Such advertising inspires much more trust.
- Do not mislead users
If the text of your banner promises 10 euros for registering an account, the user must receive this bonus. Otherwise, it will greatly undermine the client’s trust and make them go to competitors.
- Divide traffic by sources
Create separate campaigns for each OS from which you want to receive traffic. This way, you can assign different payments for conversions from users with Android and iOS and make adjustments more accurately through bid-manager.
- Add a language target to the campaign settings*
*If your landing page/pre-landing page or creative contains texts in the local language. This way you will hide the display of your ads to non-target users.
Final Thoughts
The good news: all GEOs are suitable for iGaming traffic in one way or another. Another good news: with our help, you can squeeze the most out of this niche for any Tier and direction. The examples above clearly show how great the entertainment part of iGaming works for Portugal and Brazil. This can also be applied to the sports section: use the Adsterra sports events calendar to make your campaigns for these and other GEOs as effective as possible. By the way, we update the calendar every month and regularly share cases for different niches, GEOs, and ad formats.
