Telegram Ads Case Study: 2.8 Million Impressions on UK iGaming Offers

RichAds, as one of the leading ad networks in the market, helps advertisers reach new audiences and high conversions. The ad platform is now focusing on Telegram advertising, which is already producing excellent results.

In this case study, you will learn how RichAds has brought 2.8 million impressions on UK iGaming offers using Telegram Ads.

Telegram Ads in Mini Apps and Gambling Traffic: Why Does it Work?

Advertisers choose Telegram ads via RichAds to promote Gambling offers. This ad format has many advantages that make it a good choice for traffic.

Telegram ads in TMAs (Telegram Mini Apps) are a hybrid between in-page push ads and push notifications depending on the presence of banners. They blend in with the user experience, showing up mostly in tap-to-earn games and clicker apps. Unlike traditional Telegram ads, they don’t have an “ad” label so they don’t interrupt the user’s journey.

Key benefits of TMAs for iGaming campaigns:

• Flexible content policy for Gambling as these ads have no restrictions on iGaming offers;
• New and fresh format;
• Access to premium Telegram users, including Telegram Premium groups which boosts lead quality;
• Cheap pricing as CPC rate starts from $0.02.

Telegram Ad Campaign Overview and Challenge

The advertiser had worked with RichAds previously for Tier-1 and Tier-2 markets using pop and push traffic. This time the client was advised by the account manager to try Telegram ads. The novelty of this format promised untapped potential especially for iGaming offers.

The affiliate chose a UK LeoVegas offer to test the waters. The goal was to see how much traffic this format could deliver in a month. Based on previous results this format had already shown great promise for iGaming campaigns.

Campaign overview:

• Period: 27 February 2025 – 23 March 2025
• Client: Solo marketer
• Goal: Registrations
• GEO: UK
• Ad Format: Telegram ads
• CPC: $0.025
• Daily Budget: $180
• Targeting: No OS or language restrictions
• Creatives: 10 icons and text variations
• Optimization: None for now

The advertiser set the daily budget 10x the cost of a conversion — $18 per conversion in this case. This would give a full view of the campaign.

For Telegram ads, a broad targeting strategy was recommended to find converting traffic sources. Premium traffic sources were prioritized to get higher quality leads.

Initial Results

The campaign had a 75% win rate and a lot of traffic. The CPC even went below the expected rate, $0.01. The creatives were made with the help of the RichAds manager and were push ad style. CTR was 7%.

Creative Strategy

During the campaign, the advertiser tested 5-10 creatives tailored to the UK market and saw real results. Here are the approaches that stood out:

• Exact bonus sums + some freebies, like freespins;
• Logo usage, as LeoVegas is quite a popular brand worldwide;
• Reputation-boost texts, like “Best casino in the UK”;
• Emotional pics, like players who won, as users from the UK play mostly for pleasure;
• Pros highlighted, like fast payouts, variety of games and bonuses.

Optimization Strategy

No blacklists or whitelists were used in this campaign. The goal was to get some data and test the format. But blacklists may be used to remove underperforming sources, save costs and increase ROI.

Pro Tip from RichAds: To get the best conversion costs and ROI use blacklists and whitelists after you get some data. Integration with a tracker makes it easy and managers can help you to find the best sources.

Results of the Telegram Ad Campaign

Let’s take a look at the results that advertiser achieved using Telegram ads for UK iGaming offers:

• Impressions: 2.8 million
• Clicks: 196,000
• Registrations: 129
• Total Spend: $1,800 over 25 days
• Cost Per Conversion: $14

Results were better than they were expected, final conversion cost was also lower. It means that Telegram ads in mini apps are a game changer for Gambling traffic in 2025. This ad format is a great opportunity for affiliates to get amazing results.