Top Casino Affiliate Programs in the UK for 2025

Casino and similar games are for sure a great part of the UK iGaming market revenue. Latest data proves that from April 2023 to March 2024 the UK gambling revenue reached 15.6 billion pounds, which can be called a record-breaking figure for the market.

Due to the rapidly evolving iGaming market, it’s crucial to choose the most reputable casino affiliate programs in the UK. In the article, AffRoom, a platform that gathers the most honest and transparent ratings and reviews in one place, has prepared a list of the best UK casino affiliate programs!

Best ways to choose gambling affiliate programs in the UK

When choosing UK casino affiliate networks, it is crucial to take into account the strict regulation, high competition, and UKGC requirements. 

In order not to make the right choice, it is worth paying attention to several key criteria. Find the main guidelines that will help beginners and experienced affiliates to work with the UK market efficiently.

• Check a UKGC license.
  This is the main indicator of the UK operator’s legality. Licensed brands increase trust among players as well as conversions and reduce the risk of ad campaigns bans.

• Find out if the program supports the UK specifically.
  Even a large brand can restrict traffic to certain regions. Localized landing pages, British payment methods, and the possibility of payments in GBP significantly improve the traffic quality.
  
• Study the payout structure in advance.
  The more transparent the terms of RevShare, CPA, or hybrid models are, the easier it is to predict revenue. Pay attention to the presence or absence of negative carryover.
  
• Evaluate which traffic sources are allowed.
  Some affiliate programs allow SEO, but prohibit PPC, while others restrict promotion based on branded queries. Before launching campaigns, be sure to clarify the list of acceptable channels in order to avoid traffic rejection.
  
• Pay attention to the reputation of the brand itself.
  Well-known operators with a long history in the UK market usually convert better and provide higher LTV to players. This means that the revenue potential of such affiliate programs is higher.

Top 9 high-paying UK gambling programs

Find 9 UK casino affiliate networks that you can choose Gambling offers from without any reputation or delayed payment concerns. Some of the programs that contain casino affiliate offers in the UK in the list are listed in the AffRoom catalogue!

1. Bet365 Partners

Bet365 Partners is the official affiliate program of the global Bet365 operator (sports, casino, poker, bingo). The program is targeted at traffic from regulated markets (including the UK) and is valued for its strong brand, high conversion and player retention rates.

Despite the strict selection of affiliates and Negative Balance Transfer (NCO), Bet365 guarantees timely monthly payments and stability due to its UKGC licensed status and brand awareness.

• Payout Models: RevShare, CPA, hybrid
• Commission: RevShare up to 35% (basic level 30%; CPA – on agreement for large partners)
• Negative carryover: Yes, the balance is transferred; 
• Payments: monthly; minimum payment is €60
• Traffic sources: SEO, PPC, email, social, branded (however, affiliate networks and direct spam are prohibited)
• Features: proprietary platform with end-to-end tracking, dedicated managers, multi-product portfolio (sports, casino, poker, bingo), high brand credibility, licensing regulation

2. Entain Partners

Entain Partners unites several iconic British brands, including Ladbrokes, Coral and PartyCasino, which makes it attractive to affiliates working with different audience segments. 

The program is renowned for its strict quality standards and predominantly “white” marketing, which is ideal for stable UK traffic. Affiliates have access to a well-developed infrastructure, personal managers, and an extensive library of materials. It is easy to scale projects with Entain, as each brand is closing its niche in the large British market.

• License: Entain holds UKGC licenses
• Payment models: RevShare, CPA, hybrid
• Commission: RevShare up to 35% NGR (stepwise scale); CPA – per request (depends on traffic quality)
• Negative carryover: postponed by default (there is no data on cancellation; it can be discussed)
• Payments: monthly; minimum payment ~€50
• Traffic sources: SEO, PPC, email, social, branded (global multi-brand network)
• Features: a wide portfolio of brands (bwin, Ladbrokes, Coral, PartyCasino, etc.), FTSE status, licenses from different countries, experienced managers and no hidden fees for partners

3. Betway Partners

Betway Partners is an affiliate program that combines sports and casino traffic, which makes the program especially popular with the British audience, who prefer universal brands. The program is known for its flexible approach to affiliates and transparent payouts. Thanks to the recognition of Betway, partners receive a high CTR on promotional materials without additional effort. Support works quickly and helps with optimizing campaigns for UK regulation.

• Payment models: RevShare, CPA, hybrid
• Commission: up to 40% (stepwise scheme: 25-30-35-40%); CPA on agreement
• Negative carryover: no
• Payments: monthly (usually by the 10th); minimum payment of €100 (for e-wallets)
• Traffic sources: SEO, PPC, email, social, branded (moderately flexible rules)
• Features: global brand with excellent reputation and conversion, multilingual support, dedicated managers, Tiered RevShare and no NCO

4. Betfred Affiliates

Betfred is one of the oldest British bookmakers, and its affiliate program is valued for its stable reputation and reliable payouts. 

The program performs particularly well in the niche of sports traffic, but the casino section also demonstrates decent conversion results. Affiliates can rely on clear rules, easy navigation in the office, and regular updates of promotional materials. If you’re focusing on a traditional British audience, Betfred is a great fit.

• Payment models: RevShare, CPA
• Commission: RevShare up to 30%; CPA of £25-150 for a qualified player;
• Negative carryover: yes
• Payments: monthly; minimum payment $50
• Traffic sources: SEO, PPC, email, social, branded (brand traffic to competitors is prohibited)
• Features: in-house program of the British brand Betfred, UKGC license, monthly payments, simple system—no additional fees, good bonuses for players from the start

5. 888 Affiliates

888 is an international brand that is very well established in the UK, thanks to its strong product line: casino, poker, and betting. 

Its affiliate program is known for its high quality of player retention, which makes RevShare particularly profitable. 888 actively invests in its marketing, which means that affiliates receive a bonus in the form of an already warmed-up audience. The program is suitable for those who are looking for a brand of a “long-lasting” level and predictable income indicators.

• Payment models: RevShare, CPA
• Commission: RevShare 20-40%; CPA $55-100+ as agreed
• Negative carryover: yes
• Payments: monthly; minimum payment of €250
• Traffic sources: SEO, PPC, email, social, branded
• Features: well-known international brand with a long history, high level of trust, personal managers, sub-affiliate remuneration (4-5%)

6. Betsson Group Affiliates

Betsson Group is a large European holding company with a strong reputation and strict compliance with legislation, including the British one. 

The affiliate program offers a wide range of brands, which allows you to work with several verticals at once. The partners note the high conversion rate of branded landing pages and high-quality analytics. The program is suitable for those who want maximum stability and convenience when scaling.

• Payment models: RevShare, CPA, hybrid
• Commission: RevShare up to 45%; CPA upon agreement
• Negative carryover: no
• Payments: monthly (usually not later than 10th of the month); minimum payment of €50
• Traffic sources: SEO, PPC, email, social, branded
• Features: A publicly traded company with 60 years of experience, multi-brand strategy, generous terms with no hidden fees

7. MrQ Partners

MrQ is a vibrant, modern UK brand that has grown rapidly thanks to an honest policy, transparent bonuses, and a fresh style. 

His partner program is particularly attractive for its high RevShare and strong conversion rate among the mobile audience. Unlike major international brands, MrQ relies on locality, which improves the perception of British players. The program is great for SEO webmasters and social channels.

• License: holds UKGC licenses
• Payment models: RevShare, CPA, hybrid
• Commission: 25-45% of NGR after 50% admin fee; CPA – on request (increased rates for high-quality UK traffic)
• Payments: monthly (within 60 days after the month); minimum threshold of £100
• Traffic sources: SEO, PPC, email, social, branded (requires UKGC-compliant content) 
• Features: one hundred percent cost transparency (fixed 50% admin), focus on UK bingo/casino, user-friendly interface RavenTrack, and personal support from managers.

8. Kindred Affiliates (also known as FDJ UNITED Affiliates)

Kindred Affiliates manages the brands Unibet, 32Red, and other well-known platforms that are in demand in the British market. The program features stable statistics and a well-established reporting system. 

Thanks to multi-branding, a partner can easily test different segments and audiences. This is one of the most flexible options for long-term work with UK traffic.

• Payment models: RevShare, CPA, hybrid
• Commission: RevShare 25-35% of NGR; CPA – on request (requires traffic check)
• Payments: monthly (within 60 days after the month); minimum threshold of £100
• Negative carryover: yes (standard NCO); non-NCO options are available by agreement
• Traffic sources: SEO, PPC, email, social, branded 
• Features: strong brands (Unibet, 32Red, etc.), flexible schemes without admin fees for partners, professional support, and the possibility of a 5% sub-affiliate income.

9. Casumo Affiliates

Casumo is an innovative brand that focuses on fresh design, gamification and premium user experience. 

The program is characterized by high player engagement, which has a positive effect on the length of the lifecycle and RevShare. Affiliates get access to detailed statistics, fast payouts, and premium support. If you are promoting a casino to a “modern audience” segment, Casumo is a strong choice.

• Payment models: RevShare, CPA, hybrid
• Commission: RevShare 25-45% (step-by-step scale); CPA – on request
• Negative carryover: no
• Payments: monthly (1-7 days); minimum threshold of €100
• Traffic sources: SEO, PPC, email, social, branded
• Features: premium brand (emphasis on responsible gambling), high player retention, award-winning casino, full-fledged support and managers.

FAQ on casino affiliate programs in the UK

How do casino affiliate programs work in the UK?

An affiliate attracts players to a licensed UKGC casino and receives payment for deposits or a percentage of profits. All actions are tracked through affiliate links, and payouts depend on the activity of the listed players.

What are the best UK casino affiliate programs in 2025?

The best gambling affiliate programs in the UK include Bet365 Partners, Entain Partners, Betway Partners, Betfred Affiliates, 888 Affiliates, Betsson Group Affiliates, MrQ Partners, Kindred Affiliates, and Casumo Affiliates.

How much can you earn from UK gambling affiliate marketing?

Newbies can receive from £300 to £1,000 per month, experienced ones £5,000 to £20,000+, and large SEO portals and arbitrators can earn £50,000 to £100,000+ per month.

Which UK gambling programs offer the best commission rates?

The highest rates are given by MrQ Partners (up to 70% RevShare), 888 Affiliates (up to 40%), Bet365 and Betway (up to ~35-40%), and Entain with flexible CPA/hybrid models.