Top Gambling Brands by Country and Market Value in 2025: Blask’s Real Comparative Data

Online casino brands tend to change drastically from year to year for each GEO, 2025 is no exception. 

Affiliates need to track the biggest online gambling companies per country and actively monitor change to find the most suitable offers, while operators can check out potential competitors and see which online gambling brands have the highest market share. 

AffRoom, a trusted platform for affiliates, ad and CPA networks, affiliate programmes and iGaming enthusiasts with most honest listings and reviews as well as a knowledge base, has invited experts from Blask to share the freshest data on gambling brands in the GEOs where they changed drastically in 2025.

Stats: Top 6 GEOs where leading casino brands changes in 2025

Blask has analysed the market per GEO and provided their own exclusive stats comparing the biggest casino companies in the beginning and end of 2025. What’s more, online casino companies are compared using BAP — Blask’s specific metric.

The theoretical basis of the metric is the proven relationship between brand search share and market share and its proactive nature (SoS often predicts market share movements for months ahead), as well as the classic concepts of brand equity as the “accumulated effect of brand knowledge”, plus the empirical Double Jeopardy/Dirichlet laws explaining why big brands win and in particular penetration, and a little bit of loyalty.

As a result, BAP is not sales or SEO traffic but a pure relative indicator of market strength: it shows whose share of attention is growing/weakening now and where the potential for attraction (APS) and revenue (CEB) lies.

Without further ado, let’s see and compare online casino companies in Turkey, Indonesia, Vietnam, the Philippines, Ethiopia and Sudan. 

1. Turkey: casino brands change

Main takeaways for gambling market leaders’ change in Turkey:

• Top 1 brand hasn’t changed.
  Nesine was number 1 in both January (8.48%) and November (10.49%).

• Brands present on both lists:
  Nesine, Matbet, Iddaa, HoliganBet, Jojobet.
  
• Companies that left (present in January, not in November):
  MersoBahis, GrandPashaBet, Marsbahis, Casibom, Bets10, Sahabet.
  
• New Gambling brands in November:
  Merit King, BetPark, Bilyoner, VayCasino, Pusulabet, Betcio.

2. Indonesia: gambling market leaders shift

Let’s see how altered the situation for Indonesian iGaming brands:

• Top 1 brand has changed.
  January: Bola88 is the leader (15.36%).
  November: TapTap leader (16.37%), marked increase from just ~4% to leadership.
  
• Brands present on both lists:
  Bola88, Ajaib88, BimaBet, 188BET, WD138, Menang123, Bola228, M88, TapTap, 1xBet, Other brands.
  
• Companies that left (present in January, not in November):
  SBOBET only (was in January, missing in November).
  
• New Gambling brands in November:
  IBOSPORT appears in the November list.

3. Vietnam: biggest casino companies comparison

How did top Gambling brands in Vietnam change? Here’re highlights:

• Top 1 brand has changed.
  January: 188BET (11.32%) was the first,
  November: 78win (12.19%) became top of the list.
  
• Brands present on both lists:
  188BET, New88, 789bet, M88, SunWin, HitClub, 789.club, 78win, bj88, Five88, Other brands.
  
• Companies that left (present in January, not in November):
  W88 (was in January, left in November).
  
• New Gambling brands in November:
  B52 (wasn’t in January list).

4. The Phillippines: leading casino brands contrast

What are the new players in the Philippines market? The shift is quite noticeable:

• Top 1 brand has changed.
  January: PHDream leader (18.12%).
  November: the leader of PlayTime (32.82%), a powerful jump and a clear demand concentration.
  
• Brands present on both lists:
  PHDream, ph365, Casino Plus, Bet88, PlayTime, Betso88, OkBet, Other brands.
  
• Companies that left (present in January, not in November):
  Phfun, Milyon 88, 747, JiliBet.
  
• New Gambling brands in November:
  ArionPlay, GameZone, Arena Plus, SportsPlus.

5. Ethiopia: which top gambling brands are hyped now?

The Ethiopian market has undergone several changes for sure:

• Top 1 brand has changed.
  January: AradaBet is the leader (10.05%).
  November: leader of Hulusport (15.17%), a powerful leap from the tail of the list to the top.
  
• Brands present on both lists:
  AradaBet, 2xSport, JamboBet, Score Betting, MelaBets, Waliya Sports Betting, betX, QwickBirr, Hulusport, Other brands.
  
• Companies that left (present in January, not in November):
  HarifSport, Zemenbet, AfroSports Betting.
  
• New Gambling brands in November:
  VamosBets, AhaduBirr.

6. Sudan: biggest casino companies to track 

By the end of 2025, the Sudan market had obviously shifted:

• Top 1 brand has changed.
  January: 1xBet is the undisputed leader (51.16%).
  October: SportyBet takes the first place (37.87%), and 1xBet moves to the second position (35.29%).
  
• Brands present on both lists:
  1xBet, 1win, SportyBet, Melbet, Linebet, BC.Game, Mostbet, YYY, 1xBit, Other brands.
  
• Companies that left (present in January, not in November):
  BetWinner, Mystake.
  
• New Gambling brands in November:
  888Starz, Megapari.

FAQ on online casino brands changes per GEO in 2025

1. Which gambling brands dominated the market in 2025?

Market dominance in 2025 varied by country rather than being driven by a single global operator. Leading brands included Nesine in Turkey, TapTap in Indonesia, 78win in Vietnam, PlayTime in the Philippines, Hulusport in Ethiopia, and SportyBet in Sudan.

Platforms like AffRoom, which provides transparent reviews, verified affiliate programs, and market insights, help affiliates identify these dominant brands early and choose the most profitable partnerships in each GEO.

2. Why did the gambling market shift so much in 2025?

The gambling market experienced major shifts in 2025 due to rapid changes in player attention, brand visibility, and affiliate-driven exposure. New brands entered aggressively, while others lost momentum.

Thanks to Blask platform, which tracks accumulated brand power through behavioral signals, and AffRoom’s expert-driven affiliate ecosystem, affiliates and operators were able to track these changes in real time and react faster to market movements.

3. How do top gambling brands differ by country?

Top gambling brands differ significantly by country, with local and regional operators often outperforming global brands. 

Turkey favors domestic brands like Nesine, Southeast Asia shows fast rotation among regional platforms, the Philippines experienced strong market concentration around PlayTime, while African markets such as Ethiopia and Sudan saw rapid leadership changes.

Using AffRoom, affiliates can compare GEO-specific brands, CPA offers, and affiliate programs, ensuring they promote the most relevant operators for each local market.

4. Which online casino brands gained the most market share in 2025?

The biggest market share gains in 2025 were achieved by TapTap (Indonesia), PlayTime (Philippines), Hulusport (Ethiopia), 78win (Vietnam), and SportyBet (Sudan). These brands rapidly increased their BAP by capturing player attention and scaling affiliate activity.

Such fast-growing brands are often highlighted early on AffRoom, allowing affiliates to discover rising stars before markets become saturated.

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