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Your X (Twitter) profile is one of the most visible parts of your online identity. While your profile photo is crucial, the banner, often called the header image or cover photo, takes up the most space and makes the biggest visual impact. Getting the right Twitter (X) banner size can set your profile apart and make a strong first impression.
Your X (Twitter) profile is also a digital business card where every visual element contributes to how your audience perceives your brand. Your header is a space in which you can visually communicate your identity, values, and message before users even read your tweets.
In 2025, maintaining the right X banner dimensions and design quality is more important than ever with so much content competing for attention. Whether you’re building a personal brand, promoting products, or representing a company, the right banner design creates a professional first impression and encourages users to explore more of your content.
This guide will walk you through the essential details, from banner and profile image sizes to post and video dimensions, helping you craft a high-impact visual presence on X.
In this article we’ll cover the best practices in creating:
- X (Twitter) banner size;
- X (Twitter) profile picture size;
- X (Twitter) post size and image dimensions;
- X (Twitter) video sizing.
What is an X (Twitter) header (banner)?
An X (Twitter) banner is the wide image displayed at the very top of a profile page. It serves as a digital billboard and is usually the first thing that users notice when they go to a social media account. A well-designed header is essential for creating a memorable first impression.
It can be used for personal branding, highlighting company values, promoting products, or simply showing individual interests. A striking X header grabs attention, encourages people to explore your brand’s account further, and strengthens company’s recognition on social media. A Twitter cover image size is also a key part of a banner which draws users’ attention and can become the header’s signature object.
What is the recommended X (Twitter) header image size?
Take a look at the X (Twitter) banner, profile picture, posts, and video sizes and dimensions. Keep in mind that Twitter header aspect ratio should be 3:1. The proper size is 1500 x 500 pixels. Maximum file size should be 5 MB, the most suitable formats are JPG, PNG, and GIF.
With these dimensions, your header will remain sharp and visually appealing on both desktop and mobile screens.
The platform adjusts the crop depending on the device, so it’s best to position key elements such as logos or text in the center of the banner.
To achieve the best Twitter banner resolution, always use high-quality images. Avoid enlarging smaller images, as they can have poor quality.
Make sure that your X profile picture, as well as single-image and carousel posts, videos, and in-stream image also match the right sizes (see above).
How to create a Twitter banner template that looks perfect?
Here’s a checklist that will help you to optimize your X (Twitter) banner and avoid common mistakes.
- Stay centered: place your logo or message away from the corners;
- Keep details consistent: match your Twitter header image size with your overall brand identity. Use crisp visuals, consistent elements, and a colour palette that reflects your brand’s message. Make sure the header’s visuals match your website and other marketing materials;
- Use creative and simple design: your banner should stand out with strong graphics and polished imagery;
- Use minimal text: banners are best for visuals, not long messages;
- Update your header: it will keep your page engaging and visually appealing;
- Test on all devices: preview your X header size on desktop and mobile to ensure it displays correctly.
Common mistakes to avoid in X banner
- Designing outside the correct Twitter banner dimensions;
- Overcrowding the header with text or visuals;
- Using low-quality images that harm Twitter banner resolution;
- Not optimizing the header for different devices.
X (Twitter) banner and content strategy for advertisers
Remember, simply designing a Twitter header size is not enough. It’s equally important to build a consistent digital presence to increase your brand’s recognition. You need to ensure that the header reflects your brand’s ongoing campaigns. For example, when launching a new product or running a campaign, integrate related elements into the banner design. It will help to deliver a unified message and align your banner with the company’s current goals.
Refresh your header from time to time, it will keep your profile lively and relevant. By highlighting marketing initiatives and seasonal trends you can strengthen your connection with the audience and keep an eye on what types of visuals or messages resonate most.
Twitter (X) image sizes: best practices
Paying attention to your profile picture, posts, and videos on X is equally important. Let’s take a look at the best sizes and dimensions.
X (Twitter) profile picture size
Your X profile picture plays a crucial role in brand recognition, appearing next to every post and reply. The recommended Twitter profile photo size is 400 x 400 pixels, displayed in a circular frame.
To avoid the wrong cropping, keep important details centered and use a simple background that contrasts well with your logo. Use PNG format for logos and JPG for photos to maintain the best quality. Remember that your profile picture overlaps the left part of your banner, so design the header with that placement in mind.
X (Twitter) post size and image dimensions
The right X post size can make your tweets more engaging and professional. For single-image tweets, the recommended dimensions are 1024 x 512 pixels (16:9 aspect ratio). If you’re posting multiple images in a carousel, X automatically arranges them in a grid, so aim for consistency in colors and composition.
For vertical images, 1080 x 1350 pixels dimension works best. Keep text minimal and focus on clear, visually appealing images that support your brand message. Maintaining consistency between your Twitter header image size and post visuals enhances brand cohesion.
X (Twitter) video sizing
Getting the right Twitter video size is essential for optimal quality and maintaining the audience’s integrity. The recommended video resolution is 1280 x 720 pixels for landscape and 720 x 1280 pixels for portrait videos, with a 16:9 aspect ratio.
Maximum video length is 2 minutes and 20 seconds, and the file size should not exceed 512 MB. Supported formats are MP4 (desktop) and MOV (mobile).
Conclusion about Twitter image sizes
Your banner is the first thing visitors notice when going on your profile. By using the correct X banner size, keeping content within the center area, and following best practices, you can create a header that reinforces your brand identity and looks great across all devices.
Investing time into optimizing your Twitter header size, profile photo, post dimensions, and video sizing is beneficial, as it makes a big difference in how people perceive your profile on X, helps your profile look consistent, professional, and ready to attract more followers.
Don’t forget the importance of smaller details. Your X profile picture should be recognizable and aligned with your brand identity, while your post images and videos should follow recommended formats to maintain visual harmony across your feed. When all these elements work together, your account looks unified, trustworthy, and engaging.
Regular updates also play a key role. Refreshing your banner to reflect seasonal campaigns, new launches, or current trends keeps your profile lively and relevant. Use Twitter analytics to see which visuals perform best and adjust your design strategy accordingly. Even subtle changes, like updating your color palette or replacing old images, can increase engagement and visibility.
