CPA Networks
Ad Networks
Affiliate Programs
Offer base
White label casino is one of the most strategic and fastest ways used by operators to enter the online gambling market.
A report by Research and Markets shows that the white-label casino market is expected to maintain a 9.05% CAGR (base estimate around $667M in 2026) and might reach a market value of $1.12 billion by 2032.
This guide from the AffRoom team provides a detailed overview of what a white label casino is, how it operates, the advantages and disadvantages and comparisons with other models, helping industry professionals, including operators, both seasoned and novice, assess whether it is a model that fits their business goals.
AffRoom is a directory of affiliate marketing companies and a CPA platform for both advertisers and affiliate marketers. It brings together leading gambling companies, advertising agencies, gambling affiliate programs, and CPA networks, allowing you to contact them directly through the platform.
AffRoom also offers a free database of offers and a transparent affiliate rating system based on honest reviews.
What Is a White Label Casino?
The concept is self-explanatory. The “white label” casino is a completed and ready-for-launch casino stack that the operator rents from a casino provider. By renting a white-label casino, the operator doesn’t have to get a license, think about the best payment methods to integrate, the best games to offer, and all other stuff like that.
How Does a White Label Casino Work?
There are several main things that a working white-label casino consists of:
- Choosing a Provider: First, the operator has to select a white label provider such as NuxGame and BetConstruct.
- Branding and Setup: The operator adds their branding details (domain name, logo, site design, colors, marketing materials, etc.), within the constraints specified by the casino software provider.
- Integration of the Platform: The provider gives access to the pre-integrated casino games, payment gateways, risk tools and CRM systems.
- Compliance and License: White label casino provider handles compliance, ensuring it offers licensing support to the operator.
- Launching and Operation: The operator thereafter launches and operations begin while seeing to it that marketing is done, traffic is acquired, players are retained, and revenue is well optimized.
Advantages of White Label Casinos
Main advantages of white-label casino include:
- Enables operators to go live fast: Operators can have their casino live in weeks instead of months, as they don’t need to start building everything from scratch. This gives media buyers and arbitrage teams enough time to market, capture seasonal traffic and take advantage of competitive CPMs and trends.
- Reduced upfront & operational costs: With white label casinos, the cost (licensing application fees, developer hiring, payments and games setup fees) incurred in developing the platform independently is reduced, which makes entry feasible even for smaller traffic buyers and operators testing campaigns or exploring new geos.
- Built in compliance and licenses: White label casinos save operators months of complex compliance engineering and legal work since the providers hold licenses in well-known jurisdictions like Curacao and Malta, they maintain responsible gaming and anti-money laundering systems and handle audits and reporting.
- An already integrated large game library: White label casino platforms have pre-integrated games, connecting operators to thousands of games (live dealers, slots) from multiple third-party developers. This takes away the burden of operators negotiating individual game deals with game developers, hence simplifying operations and improving player variety.
- Payment integration: White label casinos come with various integrated payment options (crypto wallets, e-wallets, international card payments and local methods), which provide deposits and withdrawals from the get-go.
- Ongoing support and platform maintenance: White label casino software providers manage server hosting, system updates, security patches and even sometimes customer support systems. In turn, this reduces in-house tech burdens for operators, letting them focus on growing their brand.
What Are the Risks White Label Casinos Face?
- Limited control over core technology: The core software of a white label gaming platform is fully owned and maintained by the provider. As the operator, you can’t easily add new features to a white label crypto casino or modify it as you wish/ beyond what the provider is already offering.
- Reliance on the platform provider stability: Your operations depend entirely on the provider’s stability since the platform is hosted and maintained by them, and thus any technical issues, business disruptions or downtime on the provider’s end directly affects your operations.
- Revenue sharing and fees: iGaming white label deals mostly entail revenue sharing with the provider, ongoing monthly platform fees and one-time setup or licensing fees. It can reduce your profit margins, mostly in cases where the Return on Investment (ROI) is not carefully modelled.
- Licensing and regulatory requirements: License coverage defines the legal borders, but the actual reach of GEO is controlled by local laws + PSP and ad policies. A WL license is not enough.
- Lack of Technical Differentiation: Multiple casinos might use the same underlying platform, meaning that the only main ways to stand out or counter competitors’ similarities are through your brand image, user experience and marketing campaigns.
Popular White Label Casinos Across Different Countries
- SoftGamings: A cross-platform white-label solution from Latvia, offering 10,000+ games, including live dealer options and slots, multiple integrated payment methods and fraud detection tools.
- NuxGame: Offers flexible pricing, built-in marketing automation, fast setup, over 16,500+ fan-favourite casino games and is best for new brands that are focused on fast deployment and emerging markets.
- SkillOnNet: Features multi-license flexibility, a segmented CRM strategy purposely for optimizing player retention and increasing conversion rates, 35+ payment options and a vast selection of 3000+ casino titles.
- BetConstruct: An all-in-one solution featuring global licensing coverage, over 500 payment gateways, games from 250+ third-party providers, AI-based CRM and segmentation and sportsbook integration.
- Slotegrator: This is a white-label gambling platform that integrates more than 180+ studios/providers (per APIgrator/offer), provides licensing through Malta and Curacao sublicenses, and offers 30,000+ online casino games and API-based connections.
White Label Casinos vs Other Types of Online Casinos: Comparison
| Factor | White Label Casino | Turnkey Casino | Custom Build Casino |
| Licensing | Functions on the provider’s license | Uses the operator’s own license | The operator must apply for and hold a license themselves |
| Compliance Handling | The provider takes care of responsible gaming and the majority of the regulations. | The operator is responsible for the license. The provider for the technology. | The operator is fully responsible for compliance. |
| Branding Control | Moderate | Higher | Absolute power |
| Scalability | Medium, in provider-supported countries only | Moderate (scalability is limited by the capabilities of the platform and the breadth of the license) | High (operators can scale as needed, depending on infrastructure and resources) |
| Time to Market | Very fast (weeks to have a casino live) | Moderate based on licensing and setup | Slow, because development and licensing can take months, if not years |
| Tech Ownership | Provider owns the core platform | The platform is owned by the provider | The operator owns the technology 100% |
| Upfront Cost | Lower | Moderate | Extremely high |
Frequently Asked Questions on White-Label Casinos
1. What is a white label casino? And how does it work?
A white-label casino is an online casino that uses a casino provider’s payment systems, licences, and core technology, while branding and marketing are provided by the gambling operator.
2. What are the advantages of running a white label casino?
White label casinos allow fast entry into the market, offer lower upfront costs, outsourced compliance, pre-integrated payment methods and game libraries and ongoing support.
3. What are the risks of starting a white label casino?
Three: revenue sharing, dependence on the platform provider for continued viability and the lack of control of the technology.
4. What are the alternatives to white-label casino solutions in 2026?
The alternatives to white-label casinos include fully custom-built casinos and turnkey casino platforms, all of which can be compared on AffRoom alongside affiliate programs and CPA networks to find the most suitable setup/model for your brand growth strategy.
Conclusion
CPA networks, operators and media buyers targeting quick launches, quality traffic and a compelling balance of compliance, scalability and technology can leverage white-label casino solutions. However, choosing the best one requires careful comparison of providers, costs, long-term scalability and licensing structures.
We at AffRoom help in making decisions easier with handpicked listings of the best white label online casino providers and affiliates to save time, find partners who match your business vision and minimize risk.
