12 Best Affiliate Tracking Software for 2025

An abundance of affiliate marketing tracking software makes their manufacturers surprise users with new options and features. So, although the primary function of the software is to track campaign parameters, developers go beyond creating a mere conversion tracking tool. Trackers usually incorporate additional features, such as split testing, anti-fraud tools, conversion funnel analysis and others.

In this post, we’re gonna talk about the best affiliate tracking software and explore the multitude of features they offer to empower marketers in their quest for campaign success.

What is an Affiliate Tacker?

An affiliate link tracker is essentially a software solution designed to collect and analyze data associated with ad campaigns. These affiliate tracking platforms enable marketers to monitor clicks, conversions, and a host of other essential metrics. Using this data, affiliates can understand their audience better, streamline their marketing efforts, and ultimately maximize their return on investment. 

The insights gained from an affiliate tracker can reveal which strategies are working and which areas need improvement, ensuring effective and efficient marketing campaigns.

A common practice for many ad networks is that their pricing plans include personal guidance, provided the affiliate has set up a tracker.

Self-hosted vs. Cloud-based Ad Trackers

When choosing an affiliate link tracking solution, one of the key decisions you need to make is whether to go for a self-hosted or cloud-based tracker. Each has its own pros and cons.

Self-hosted trackers are software solutions that you host on your own server. They provide a high level of control, as you have direct access to your data and the flexibility to fine-tune the software to your specific needs. However, self-hosted solutions may require more technical expertise for installation and maintenance.

On the other hand, cloud-based trackers are hosted on the service provider’s servers. These solutions often come with lower upfront costs, as there’s no need to purchase and maintain server infrastructure. They’re also easily scalable, allowing you to quickly adjust your tracking capabilities as your business grows. However, cloud-based solutions may offer slightly less flexibility and control compared to their self-hosted counterparts.

Top 12 Affiliate Marketing Tracking Tools

Let’s begin our list of automated affiliate marketing software.

1. Voluum

Type: cloud-based

Voluum is a repeatedly awarded tracking software for affiliate marketers. It seamlessly synchronizes with various advertising platforms, bridging all components of your marketing campaigns. 

Thanks to the AI distribution tool, you can send more traffic to sources that convert best. To easily identify and detect fraudulent traffic, the platform offers to use an anti-fraud kit. 

The unique Automizer feature of the CPA marketing software Voluum allows you to manage conversions, modify campaign statuses, adjust bids, and automatically update traffic costs. It also empowers you to set auto-rules and notifications within the platform. 

Key benefits:

• Real-time reporting with 30+ metrics for tracking paid and organic traffic;
• 50+ affiliate network templates to create new campaigns automatically;
• Rule-based traffic distribution to target campaigns better;
• Changing campaign parameters right on the ad tracker with Automizer;
• Organized workspaces for teams and multi-user access;
• Lander scanning tool for detecting technical errors.

Pricing: profit – $199/month, scale – $349/month, business plans start from $599

2. Binom

Type: self-hosted

Binom is an advanced affiliate link tracking software for professional marketers. With robust tracking, data analysis, and optimization tools, it provides a comprehensive platform for managing affiliate marketing campaigns. Its fundamental goal is to assist marketers in making informed decisions based on real-time data, thereby maximizing their profit margins.

Fast redirecting time ensures users never experience delay, while detailed reports, with over 30 data points, provide insights to understand the performance of every campaign.

Because Binom’s license covers unlimited clicks, it is ideal for campaigns with heavy traffic, since it has been designed to handle heavy loads efficiently.

Binom support service stands out with its proactive problem-solving approach, offering 24/7 support with an average response time of two minutes.

Key benefits: 

• The average speed is 5 ms (!);
• Binom’s license covers an unlimited number of clicks;
• 20 analytical reports and advanced data points are available;
• Multi-dimensional reports with over 30 metrics, allowing users to analyze their campaigns thoroughly;
• Automatic campaign optimization, AI algorithm-based path distribution, and landing page protection;
• 24/7 support with an average response time of two minutes;

Pricing: license costs $69/month, affiliate tracking software free version available

3. BeMob

Type: self-hosted

Powered by self-hosting, BeMob is a comprehensive affiliate marketing tracking for affiliates and media buyers, streamlining traffic control, from campaign visits to conversions. It provides granular reports, revealing the complete picture of your campaign performance. Those who are new to trackers as a whole can appreciate the Bemob collection of exhaustive guides and manuals.

Bemob advanced rules and targeting ensure the right offer reaches your audience, optimizing traffic distribution and campaign results. Incoming traffic is protected through an in-house anti-fraud system that blocks any suspicious activities.

Key benefits: 

• Blocking bot traffic;
• No-redirect and cookieless tracking;
• Campaign links and domains are provided with free SSL for security;
• Flexible dashboard and workspace customization for an optimal user experience;
• Advanced targeting and rules for displaying relevant offers to your audience;
• Tracking campaigns across various platforms via API integration.

Pricing: Professional – $49/month, Business – $249/month, Enterprise – $499/month

4. RedTrack

Type: cloud-based

RedTrack is a sought-after affiliate tracking system to automate campaign monitoring tasks. The platform is integrated with multiple platforms, including both advertising and affiliate networks. Through Redtrack, you will be able to keep track of the conversion path and channel traffic accordingly or stop non-converting offers. 

To get the traffic you want, an advertiser can set automated rules that govern routine tasks, such as excluding poor sources or increasing bids for well-performing ones. 

Key benefits:

• 200+ integrations with various ad channels;
• Click-to-generate report templates;
• AI optimization for traffic distribution;
• Funnel tracking to detect successful pre-landing pages or target URLs;
• Postback and landing page protection;
• Teamwork option.

Pricing: Solo – $1490, Team – $2490, Enterprise – $7490

5. ThriveTracker

Type: cloud-based, self-hosted

Among our top affiliate marketing trackers, ThriverTracker is the only AI-based solution. This implies that your campaigns can be served even more effectively due to AI technologies, but not a fact. However, the tracker still stands out before similar solutions as it is cloud-based and self-hosted at the same time, which allows marketers to choose the most convenient option for them.

Key benefits: 

• Fastest redirects;
• AI optimization together with auto-scaling;
• Bot filtering and control of your domains;
• Redirecting traffic based on country, device settings and more;
• Multi-user access.

Pricing: classic – $79, pro – $249, entrepreneur – $375, enterprise – $799, custom costs

6. CPV Lab Pro

Type: self-hosted

CPV Lab Pro is a versatile tracking solution designed to help marketers optimize their campaigns across various traffic sources. Its user-friendly setup requires no programming skills, enabling users to initiate campaigns quickly and efficiently. The ad tracking software supports integration with over 100 traffic sources and affiliate networks.

Built to handle heavy traffic, CPV Lab Pro ensures seamless operation even during peak usage, delivering ultra-fast redirects and a responsive stats interface.

Key benefits:

• Report pages totaling more than 20;
• Integration with all major traffic sources;
• Unlimited ads, landing pages, clicks and everything related to ad campaigns;
• Access to detailed mobile data points for refined campaign performance analysis;
• Multivariate testing of landing pages without the need to create copies;

Pricing: Starter – $39, Pro – $64, Expert – $89

7. Keitaro

Type: cloud-based

Keitaro is an advanced traffic tracking and management platform, designed to meet the demanding needs of professional affiliate marketers. This platform is capable of tracking not only clicks from the ad tracker URL but also organic traffic coming to your site, with all parameters like keywords or search engines.

The platform provides options to manipulate traffic flow, such as showing a 404 page or outputting an HTML container instead of displaying a landing page. Using Keitaro, you can track non-unique visits and bind them to streams, apply accurate traffic filtering with over 30 internal filters, and cap offers to switch traffic when the conversion limit is reached.

Key benefits: 

• Over 30 internal filters for targeted clicks;
• 5 types of redirects for varied requirements;
• Options to show a 404 page or output HTML container instead of landing pages;
• API integrations with Google Ads, Facebook, Cloudflare, Namecheap, etc.;
• A built-in affiliate tracking tool for testing funnels and verifying flows and filters;
• Up to 32 cells for recording any click parameters;
• Allows for team collaboration with key role allocation.

Pricing: Costs depend on the level of use. Individual pricing starts from €49/month, teams can work with Keitaro for €249/month. For enterprises, the ad tracker software would cost €499/month.

8. Peerclick

Type: cloud-based

Peerclick and Bemob affiliate tracking platforms are very alike in terms of their functionalities. The Peerclick advertising tracker software is fast-working and powered by AI when it comes to traffic distribution. Bot traffic is blocked at once as a result of a reliable anti-fraud protection system. 

Key benefits:

• SSL сertificates to avoid losing visits or clicks;
• 55+ templates for the most popular traffic sources and 20+ for the most chosen affiliate networks;
• 30+ data points of each impression, visit, click and conversion;
• Advanced targeting and rules;
• Tracking in minutes with step-by-step guides.

Pricing: Basic+ – $70, Advanced – $175, Exclusive – $455

9. AdsBridge

Type: cloud-based

Adsbridge is an advanced affiliate marketing tracking software that empowers marketers to maximize their campaign efficiency and ROI. As a comprehensive suite of tools, Adsbridge simplifies the process of managing and optimizing advertising campaigns across various channels and traffic sources.

Key benefits:

• Split-testing available;
• Anti-fraud detection system for monitoring traffic quality;
• Landing page builder, ensuring an engaging user experience for visitors;
• SSL certificates to maintain trust and credibility with visitors and search engines;
• Integration Adsbridge with other third-party platforms and services;
• Traffic distribution by GEO, OS, browser and other targeting options;

Pricing: Starter – $29, Professional – $89, Advanced – $199, Business – $379

10. FunnelFlux

FunnelFlux is widely known as one of the most popular tracking platforms. The platform works on the postback and S2S principle like other tracking systems. However, since FunnelFlux is a standalone solution, initial setup may require some technical knowledge, which the FunnelFlux team is ready to help with.

Key features:

• Visual funnel builder;
• Email opt-in conversion tracking;
• No-redirect Javascript tracking.

Pricing: $99 per month, the first month costs only $1.

11. Appsflyer

Appsflyer is a tracker that includes built-in fraud protection measures. It provides comprehensive statistical analysis and detailed analytics presented in a single report. Appsflyer simplifies the process of working with paid traffic sources and provides transparent analytics, ultimately enhancing the ROI of campaigns through effective retargeting strategies.

Key features:

• Accessible cohort reports;
• Multifunctional, customizable dashboards;
• Microsegmentation of audiences.

Pricing: Zero – Free, Growth – Pay-as-you-go, Enterprise – Custom pricing.

12. Trackier

Trackier offers a range of advantages aimed at enhancing communication and relationships with affiliates. The platform ensures data protection and minimizes downtime, offering a reliable and secure system. Users can access the platform anytime without worrying about the security of their information.

Trackier’s advanced features assist in effectively managing residual clicks. Campaigns can be controlled based on various targeting rules, such as targeting by ISP or city preferences. This enables users to gain a better understanding of their site visitors.

Key features:

• Analysis traffic in real-time, proactively identifying potential fraud before it occurs;
• 24/7 access and the security of affiliates information;
• Possibility to control campaigns based on various targeting rules, such as targeting by ISP or city preferences.

Pricing: Enterprise, Agency, Pro – on request.

How to choose Affiliate Marketing Software

So, one of the important parts is how to choose affiliate network software. We chose trackers based on a number of parameters that you should also consider if you choose an affiliate program on your own.

1. Pricing

When it comes to pricing, it is essential to consider that most successful affiliate software tools are not available for free or allow to use a limited range of functions. Therefore, you must carefully select one among them and pay for the subscription of that specific tool.

The pricing of these services is crucial as it determines the amount and quality of data they collect and provide to you. It is important to realize that you will receive value in accordance with what you pay for, so it’s necessary to have a clear understanding of what you are investing in.

2. Interface

In the realm of analytics, it is crucial to use a tool with a well-organized interface that enhances readability and offers a clear hierarchy of data. A tracking affiliate program software lacking a user-friendly interface that allows you to swiftly and effortlessly extract the desired data with just a few clicks is not satisfactory. You require tracking software with an easy-of-use interface that facilitates navigation and ensures that all necessary data can be obtained rapidly.

Look into the available integrations and how easily you can connect the tool with other components, such as your payment provider. Seamless integration is key to a smooth workflow.

3. Tracking Limit

Each affiliate tracking software has its own limitations when it comes to tracking metrics such as clicks, actions, users, websites, and offers on a monthly basis. For instance, some tracking software may have a maximum limit of 1 million clicks per month, while others offer unlimited tracking capabilities.

The tracking limit is significant because it often correlates with the cost of the tracking software. Typically, the more you pay for the software, the higher the tracking limit you can expect.

4. Features and Settings

always verify whether a specific feature is included in the plan you are interested in before making a decision. This will allow you to thoroughly evaluate the tool and ensure that it meets your expectations and requirements.

5. Support

Regardless of whether you’re an experienced affiliate marketer or a beginner, there will inevitably be occasions when you have questions or encounter difficulties. While no system is entirely immune to issues, it’s important to minimize downtime.

During these critical moments, having a responsive support team can be invaluable. When selecting tracking software, prioritize providers that offer multiple channels of support, such as live chat, email, or phone. It is also beneficial to choose a provider with a reputation for providing prompt and helpful responses.

Furthermore, don’t hesitate to test their support channels before committing to a subscription. This will give you firsthand experience of their responsiveness and effectiveness in resolving queries or concerns.

6. Data security

Data security is a crucial aspect to consider when selecting affiliate tracking tools. It is essential to choose a platform that places a high priority on data security.

The software should adhere to global security standards and regulations to safeguard your business data as well as the personal information of your affiliates.

When evaluating different options, be vigilant for features that enhance data security, such as two-factor authentication, data encryption, and secure data storage. These measures help ensure that sensitive information remains protected and inaccessible to unauthorized individuals.

By prioritizing data security in your selection process, you can safeguard your valuable data and establish trust with your affiliates, creating a secure environment for your affiliate marketing operations.