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2025 is rich in ai tools for affiliates, with Sora 2 AI being one of the most hyped ones and being referred to as a revolutionary video-making tool that can help to reduce production costs and help to avoid bans while generating an enormous amount of advertising content.
The AffRoom team has dived deeper into the tool and will answer how to use Sora 2 AI in the article, from registration to Sora AI examples of video creatives.
Read the Sora 2 affiliate guide and master the AI generation ASAP!
Why is video generation tool Sora 2 so beneficial for affiliates?
Before getting down to registration, Sora 2 template examples and other details, let’s briefly see what Sora 2 is and why it will be a gold mine for affiliates.
Sora 2 is a video generation tool by OpenAI that can make videos based on text descriptions and adapt them to the chosen GEO/language and social network, generate realistic characters and add voiceovers, etc.
Reasons to test Sora 2 for your ad creatives:
- Creatives at the studio level without huge budgets.
Sora 2 generates video with scene depth, realistic camera movements, and accurate character behaviour. For verticals like dating, where emotion, dynamics, and live scenes are important, this is especially critical. As a result, the cost of creating one video drops to almost zero, and the speed of testing increases many times. - Fast scalability of hypotheses.
The main problem of video creatives generation is speed. Sora 2 is great for instantly creating dozens of variations: changing characters, camera angle, emotions, script, duration, and environment. It directly increases the chance of finding a winning creative before the offer “burns out” or competitors buy out the auction. - Smart adaptation to GEOs, platforms and formats.
Sora 2 understands the GEO, format, style and requirements of the site based on the prompt. You can generate videos immediately for TikTok, Instagram Reels or YouTube Shorts, observing the proportions, dynamics of the scene and the density of the action. At the same time, you can prescribe commercial elements: product demonstration, keyword highlighting, camera movement that holds attention for the first 3 seconds — the most important thing for CPV and CPC campaigns. - Legal security and absence of copyright risks.
One of the main concerns of the affiliates is related to the copyright on the actors’ faces and the original video content. Sora 2 generates fully synthetic characters that do not belong to real people and does not use copyrighted materials.
For affiliates, this means that there is no risk of receiving a claim for using a person’s image or for “borrowed” video sequences. The only important rule is not to impersonate characters as real people or official representatives of the brand.
How to register in Sora 2 in 2025? Easiest strategy
If you’ve heard of Sora 2 AI video tool, you might have heard that it works on the referral code model, so you can only get started if someone gives you their referral code.
The good news is that the referral code is no longer a must. Let’s see how to register via mobile or desktop.
Easiest way: Sora 2 mobile app
The registration here takes 4 basic steps that can be performed by anyone.
- Change your Apple account location to the USA/ Canada. Make sure you insert an address that really exists.
- Download a VPN that will work for the chosen regions, for instance, we used VPN Super for the test.
- Turn on the chosen region in the VPN
- Find Sora AI in the App store and install it!
That’s it; you can start creating videos, just choose email or Apple ID registration, as simple as that!
Harder way: Desktop registration
In this case you do need a specific code to register and it may take some time and creativity for a marketer.
- To start registration, turn on VPN (Canada or USA) on your desktop and got to Sora website https://sora.chatgpt.com/ or https://openai.com/sora/
- Register via your Open AI account;
- Get a referral code: you can do it via search on Reddit threads (Sora 2 codes), Telegram bots like @sora2_invites_bot, or code-generation website like https://escaping.work/sora-invites-2/ ;
- Insert a referral code that you get from friends or generate yourself.
The main difficulty here is that some codes may already be expired or not work, so you’ll need to search for new ones and invest more of your time and efforts.
Lifehack: if you have troubles with the original Sora 2 app/website, just use an AI aggregator that has the Sora 2 model, like MindVideo.
Advertising creatives via Sora 2: guide and real examples
Finally, let’s see the main steps to generating proper creatives via Sora 2. There are 3 stages to a perfect creative — formulating prompt, generation and check, and watermark removing.
Step #1. Creating a perfect Sora 2 prompt
The key to the best prompt is understanding all the details of the future video as well as the guidelines of the AI itself.
Before prompt creation, we highly recommend reading the official guide by OpenAI. It explains main principles of prompting (like details, format, etc.)
You can generate creative ideas yourself, then upload them to Chat GPT and ask to convert them into more understandable JSON format for the model or ask the Chat to read Sora 2 guide, and generate the prompt for your exact GEO, audience, format and offer.
Step #2. Generate Sora 2 video creatives
Then goes the actual generation process.
Here you need to paste your prompt and choose cameos (those are faces of real people/celebrities who uploaded their photos) if necessary, select styles and add a product photo or logo for more details, if applicable.
Important:
Sora 2 can ban some videos that use cameos for commercial purposes, like casino ads, so it’s better to write characters via prompts, do not try to use real people.
Sora 2 Gambling and Dating ads examples
For the guide we used prompts generated by Chat GPT, below you can see some of the examples.
Mostly the creatives were bright and showed the entertainment from slots, fun and winning atmosphere, but the detailing wasn’t perfect, as you may notice. Some creatives needed editing or changing, as they weren’t perfect and actually seemed like AI.
We also asked to use the logo of slots, add voiceovers and text overlays for all of them and tested differen approaches that can convert.
The examples can be seen below, the main aim was to advertise “Sweet Bonanza” slots for Spanish and English speakers that live in LATAM and can be called “young adults”.
Another experiment was with Dating app creatives — prompt was really short, without many details, yet it actually resembled real ads for Tinder and similar apps.
Example of short Sora 2 prompt for dating:
Woman receives a glowing message from Tinder while standing on a sunset rooftop, blush-coloured sparkles drifting around her. add overlay text “Register to find your happiness” as well as a voiceover.
See the actual Dating ad generation results below and make your own opinion!
Step #3. Deleting watermarks
Final and easiest step before posing and using the creatives is deleting the watermarks. Here you can use some free or paid tools that do it within seconds.
Try these free Sora 2 watermark remover sites:
An example of Sora 2 generated video without a watermark:
Important:
they have a limited amount of videos per day, so if you plan to create tonnes of content, install an API or buy paid access for faster and more efficient work.
Tips on creatives for affiliates who use Sora 2 video generation
Sora 2 can seem hard when you’re getting started, as any other new AI tool, though the process itself is simple; prompts can take some time to master.
Useful tips on Sora 2 video generation:
- Make a structured prompt.
Divide the description into blocks: environment, characters, actions, camera, text. Sora 2 understands the scene better and provides fewer artefacts. - Add the environment details.
The more accurately the location, light, and movement of the background and objects are described, the more realistic the video is. This increases the viewer’s retention in the first seconds. - Keep the duration under 10-12 seconds.
Sora delivers maximum quality in short videos. This is the same as TikTok and Reels formats, which simplifies the tests. - Make variations through small edits.
Minor changes to the product give controlled versions, and a complete correspondence turns the result into a lottery. This speeds up the search for a winning creative. - Specify legal restrictions.
Please specify that the characters are synthetic and are not real people. This reduces the risks of moderation and eliminates copyright issues.
FAQ on Sora 2 AI video
What is Sora 2, and how does it work?
Sora is a video generation model from OpenAI that creates full-fledged videos based on a text description. It uses a diffusion approach and 3D understanding of the scene: it analyses the prompt, builds a virtual environment, places characters and calculates the movements of the camera, light and objects.
How can affiliates use Sora 2 for video creation?
Affiliates can make creatives for any vertical: gambling, dating, nutra, fintech, mobile applications, and games.
Sora allows to quickly release variations of a single video and change locations, camera angles, emotions, scenarios, and duration—all through text. This makes it possible to test dozens of hypotheses per day without production, actors, or a budget.
Is Sora 2 suitable for ad creatives?
Yes, Sora is perfect for advertising creatives. It generates high-quality short videos that hold your attention in the first seconds, which is critical for TikTok, Reels, and Shorts.
You can embed text, add a logo, specify a CTA, and choose the style and format of the site. Sora also creates unique content, which reduces the risk of overlap with other advertisers.
What are the benefits of Sora 2 for marketers?
As we’ve mentioned before, there are several benefits for marketers:
- The speed of production. Videos are created in minutes, which speeds up hypothesis testing.
- Low cost. You don’t need studios, filming, actors, or editing.
- Variability. You can generate dozens of versions of a single script, changing only the details.
- Legal security. The characters are synthetic; there is no risk of violating someone’s image rights.
- Uniqueness of the content. Videos do not repeat other campaigns, which increases CTR and reduces ad creative burnout.
Conclusion
It doesn’t matter if you have experience with AI as an affiliate or are just getting started; the future is already here.
Testing Sora 2 for your ad creatives is a must if you want to speed up the process and save money on promotion via TikTok, Reels, Facebook and other social media channels.
Test Sora 2, use the guide by AffRoom and get campaigns with increased revenue!
