CPA Today Network Profile: Gambling & Betting Offers on CPA, RevShare and Hybrid

Adding a new network to your stack usually comes down to a handful of questions: what offers do they actually run, how do they pay, which GEOs and traffic types are allowed, and what does support look like once you’re past the onboarding stage. This profile walks through CPA Today with exactly those questions in mind — based on the network’s own published terms — so you can decide quickly whether it’s worth a test campaign.

CPA Today has been live since 2017 and runs a single-vertical model: Gambling and Betting only, across Tier-1, Tier-2, and LATAM. It’s aimed at affiliates and media buying teams who already have experience in the vertical and want a network that can scale alongside their campaigns rather than require constant hand-holding.

Network Snapshot

Background and Positioning

CPA Today isn’t a multi-vertical marketplace — it’s built around one thing: gambling and betting offers from direct advertisers, sold through CPA, RevShare, and Hybrid deals. The network describes its approach as combining conversion optimization with GEO-specific knowledge, which in this vertical usually translates into understanding local payment rails, deposit behavior, and what creative angles actually move the needle in a given country.

That single-vertical focus is the main thing that differentiates CPA Today’s profile from generalist networks: everything from the offer catalogue to the support team’s expertise is built around iGaming specifically, rather than being one vertical among many.

Getting Started with CPA Today

Joining CPA Today is similar to the onboarding process used by most affiliate networks. Here’s what the setup usually looks like:

1. Create an account by completing the registration form and providing information about your traffic sources, target GEOs, and affiliate marketing experience.
2. Connect with an affiliate manager. After reviewing your application, the manager will help you identify suitable offers and recommend GEOs based on your traffic profile.
3. Configure tracking. Set up your preferred tracking solution or use the network’s tracking links. Integrate with Affise and enable postbacks to ensure conversions are tracked correctly.
4. Launch an initial test campaign. Before increasing spend or exploring Hybrid and RevShare models, it’s common practice to validate offer performance with a limited test budget.
5. Analyze campaign results. Monitor statistics and reports to determine which traffic sources, GEOs, and creatives generate the strongest results, then optimize and scale.
6. Discuss payout conditions. Affiliates who consistently deliver quality traffic and volume can often negotiate faster payment schedules or improved payout terms.

Offer Types: Gambling and Betting Only

The catalogue covers Gambling and Betting exclusively, sourced from direct advertisers rather than resold through intermediary networks (per the network’s own positioning). For affiliates already running iGaming campaigns elsewhere, this makes CPA Today a candidate for offer diversification — a second or third source for the same vertical, which is useful for comparing eCPA and conversion quality across networks rather than relying on a single offer pool.

If your portfolio spans multiple verticals, keep in mind this network won’t cover anything outside gambling and betting — you’d be adding it specifically for that slice of your traffic.

Commercial Terms: CPA, RevShare and Hybrid

Three deal structures are on the table, and which one makes sense depends on how confident you are in an offer before you’ve tested it:

• CPA pays a fixed amount per qualifying action (typically registration + first deposit). It’s the easiest model to plan around because your cost-per-click and payout are both known quantities — margin is a simple calculation.
• RevShare pays a percentage of what referred players generate over time, sometimes for as long as they stay active. It rewards quality over volume: a smaller number of high-value players can outearn a large CPA batch, but the payout builds up gradually rather than landing immediately.
• Hybrid blends the two — a reduced upfront CPA payment plus an ongoing RevShare cut. It’s a common middle ground once an affiliate has proven traffic quality and wants both immediate cash flow and long-term upside.

A practical path many affiliates follow: start new offers on CPA to validate that traffic converts at all, then negotiate Hybrid or RevShare terms once volume and quality are established.

Getting Paid

Two details stand out on the payout side. First, the $10 minimum payout is low — many networks hold funds until $50 or $100, which can tie up cash during the testing phase of a new offer or GEO. Second, the bi-weekly schedule (with faster cycles available on request) keeps cash flow tighter than the monthly cycles still common elsewhere in the industry.

Payouts go out via Crypto or Bank Transfer. Crypto (typically USDT) has become standard in gambling affiliate payouts due to speed and cross-border fees, while bank transfer covers affiliates working through registered entities. If your payout preferences sit outside these two methods, that’s worth confirming with the network directly before committing volume.

Traffic Compatibility

CPA Today’s accepted traffic list is broad: Facebook Ads, Google Ads, TikTok Ads, PPC, PWA, in-app, SEO, email, and influencer traffic. A few practical notes by traffic type:

• Paid social/search (Meta, Google, TikTok) for gambling generally requires compliance-aware creatives and pre-landers, since these platforms restrict gambling ads directly — check with your account manager which offers tolerate which approach.
• PWA and in-app traffic has grown specifically because it avoids some of the restrictions that affect app-store and standard mobile web distribution — relevant if this is a meaningful part of your stack.
• SEO and email traffic tends to convert more slowly but brings more engaged users, which pairs naturally with RevShare or Hybrid terms where long-term player value is the point.
• Influencer traffic has become a real channel in betting, especially around major sporting events, and works well routed through Smartlinks rather than individual offer pages.

The breadth here means the network can sit in a stack alongside almost any traffic source you’re already running — the open question is which specific offers and GEOs are cleared for which traffic type, which is worth a direct conversation before scaling.

Markets: Tier-1, Tier-2 and LATAM

Three tiers, three different dynamics:

• Tier-1 markets bring the highest player value but also the highest CPCs and competition — these tend to fit RevShare or Hybrid terms best if your traffic converts well.
• Tier-2 markets offer a middle ground: lower acquisition costs with still-workable player value, useful for scaling volume without Tier-1 budgets.
• LATAM has been one of the fastest-growing regions for gambling and betting recently, largely driven by regulatory changes and mobile growth. Conversion here depends heavily on supporting the right local payment methods — networks with hands-on LATAM experience tend to have an edge diagnosing why a campaign performs differently across seemingly similar countries.

Tech Stack: Affise, API, Postbacks, Smartlinks

Tracking runs on Affise — a platform widely used across performance marketing, so if you’ve worked with it before (through other networks), the learning curve here is minimal. For teams running their own attribution setup, API access and postback support mean conversion data can flow into trackers like Keitaro, Binom, RedTrack, or Voluum without manual reconciliation.

Smartlinks are also available, which matter most for affiliates running broad, multi-GEO traffic (Push/Pop-style volume, for instance) — instead of managing dozens of individual offer links per country, traffic routes through one link and gets directed to whichever offer is converting best for that GEO and device.

Add real-time stats and detailed reporting on top, and the reporting side is built for affiliates who need to make fast pause/scale decisions rather than wait for end-of-week summaries.

Support and Account Management

Every affiliate gets a dedicated manager, with support scope covering offer selection, conversion rate optimization, GEO recommendations, traffic analysis, and help scaling campaigns — including renegotiating terms as volume grows. The network also states that affiliate traffic is reviewed regularly on the support side, which works both ways: useful for proactive optimization tips, but also a sign that traffic quality gets attention, particularly relevant if any of your traffic leans toward incentivized sources.

One operational detail worth noting: payouts can be requested directly through your manager when needed, rather than only through automated cycles — handy around irregular cash-flow situations.

Referral Program

CPA Today runs a lifetime referral program at 3–5% — you earn a percentage of what your referrals generate for as long as they stay active on the network, with no expiry on the commission itself. For affiliates connected to communities or teams, referring active partners can become a steady secondary income stream, though naturally it depends on those referrals sticking around and performing.

Strengths and Trade-offs

Bottom Line

CPA Today is a gambling-and-betting-only network with a fairly complete feature set for affiliates already working the vertical: three payment models, a low payout floor, Affise-based tracking with the usual integrations (API, postbacks, Smartlinks), broad traffic acceptance, and GEO coverage spanning Tier-1, Tier-2, and LATAM. The dedicated account manager setup and lifetime referral program round out the offer.

For affiliates looking to diversify their gambling/betting offer sources — particularly those running paid social, PWA/in-app, or SEO-driven traffic — it’s a reasonable candidate for a test allocation. As always: start small, confirm payout reliability and offer performance directly, and scale based on what the data shows rather than the pitch.

FAQ

What verticals does CPA Today cover?

Gambling and Betting only — no other verticals are part of the offer catalogue.

What payment models are available?

CPA, RevShare, and Hybrid, allowing affiliates to shift terms as their volume and traffic quality are established.

How and how often does CPA Today pay out?

Bi-weekly by default (faster on request), via Crypto or Bank Transfer, with a $10 minimum payout.

What tracking does CPA Today use?

Affise, with API access, postback support, and Smartlink functionality for multi-GEO routing.

Does CPA Today offer a referral program?

Yes — a lifetime program paying 3–5% of referred affiliates’ earnings for as long as they remain active.

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