SOI (Single Opt-In)

In affiliate marketing, single opt-in is a kind of offers where leads are considered valid as soon as they submit their details in a form. Let’s consider the Single Opt-In meaning in detail.

What is SOI in Affiliate Marketing

In the SOI (Single Opt-In) model, users provide their basic information with a single opt-in process. This streamlined approach makes it easy for users to enter, resulting in higher conversion rates. Affiliates benefit from quick user engagement and data collection, while brands can swiftly build a database for future marketing efforts.

SOI (Single Opt-in) is an offer where users only need to perform a single action, such as submitting an email address or completing a simple form, to become a lead or subscriber. And users don’t need to confirm their email additionally.

Such offers are generally associated with lower payouts compared to other types of offers in the affiliate marketing, regardless of the GEO. Despite smaller payouts it’s easier to receive conversion. As a result, SOI offers are often recommended as a starting point for marketers who are new to the field.

Advantages and Challenges of SOI (Single Opt-In) Offers

The SOI model is beneficial for affiliate marketers for several reasons:

• Higher CR. Since users don’t have to confirm their details, it’s easier to generate leads;
• Faster lead generation. The process is quick and straightforward, making it ideal for time-sensitive campaigns;
• Lower cost per lead (CPL). Advertisers may find SOI campaigns cost-effective due to the lower barrier to entry for users.

Challenges that may arise with using SOI:

• Lower lead quality. As users don’t verify their contact information, some leads may be invalid or unresponsive;
• Higher risk of fraud. Fake or low-quality leads are more common as the process lacks verification.

All in all, SOI is an effective strategy for generating high-volume leads quickly but requires careful monitoring to maintain lead quality and reduce fraud. It’s popular among affiliates in niches such as Sweepstakes, Dating, and Mobile Content.

SOI Offers: How does it Work?

In a Single Opt-In process, users typically provide their email address or other relevant information on a landing page or signup form. Once they submit the form, users are immediately added to the desired platform without requiring any further confirmation or verification.

Single Opt-In processes are often used in situations where simplicity and ease of conversion are prioritized. However, it’s important to note that SOI can raise the risk of fake emails as there is no additional verification step. Additionally, it may lead to a higher likelihood of users inadvertently subscribing without intending to do so, potentially leading to lower engagement rates or a higher rate of spam complaints.

How to Promote SOI Offers?

There are useful tips that should help you to promote SOI offers effectively:

• Vertical: SOI is a beginner-friendly offers’ type. And we recommend starting your affiliate marketing way with low-competition verticals in order you can measure the effectiveness of affiliate marketing. Here are some of the top niches to consider when starting out: Sweepstakes, Dating, Gambling, Finance, etc.;
• Traffic sources: To promote SOI offers, we suggest beginning with popunder, push and in-page push campaigns. These types of campaigns are simple to establish and expand, making them ideal for testing;
• Creatives: In your promotional materials, you can use bright pictures, moving effects on the buttons and pictures, pop ups, etc. Also, it’s crucial to add clear and visible CTA (Call to Action). Consider a variety of emotional and impactful terms based on the nature of your offer and the specific audience you’re targeting. For instance, add phrases like “Don’t miss out!”, “Join the competition”, “Win an amazing prize”, and others.

And don’t forget to use landing pages. For example, direct linking is occasionally effective with SOI offers, but such instances are infrequent.

SOI Offers Examples

There are SOI offers examples and their payout rates that you can find in popular CPA networks: