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Choosing a GEO is one of the first decisions in any campaign, and one of the most expensive ones to get wrong. That’s why AffRoom teamed up with RollerAds to prepare this guide: their team shared data on CPCs, CPMs, and verticals that actually perform across Direct Click, Push, and OnClick in 2026. Below, you’ll find specific countries, bid ranges, and offer categories for each format, so you can plan your next test with numbers rather than guesses. If you are not familiar with the network yet, start with our RollerAds review.
Lists like “Top 10 GEOs” are somewhat frequent online, and chances are you’ve seen one of them yourself. However, many of these guides ignore context, treating a GEO as if it exists in a vacuum, which is wrong.
Here is the thing: the same GEO can perform differently in different circumstances. For example, the GEO that is successful on Direct Click may be completely worthless on Push or OnClick. Format, vertical, device, and competition all affect campaign economics. That is why it’s wise to consider various factors before launching a campaign.
So yeah, when you see something like:
- Tier 1 is for purchasing power
- Tier 2 is the middle ground
- Tier 3 is for affordable traffic purchasing
…know that it’s not necessarily wrong; it’s just that this info is pretty basic and doesn’t say much. That kind of oversimplification is fine when you’re explaining GEOs to beginners, but we’re beyond that point. For example, high costs don’t always imply no income: it all depends on your setup.
With this in mind, we’ve put together the combinations that perform well for every format (Direct Click, Push, and OnClick). You’ll also find optimal verticals and bid amounts for each ad format, so that there’s no talking in generalities.
Tier 1, Tier 2, and Tier 3 GEOs explained
The old tier system usually groups GEOs by factors such as purchasing power, market maturity, traffic cost, and competition. It is a great place to start, but the further you get into setting up your campaign, the less useful it becomes.
- Tier 1 includes countries with the strongest purchasing power, such as the USA, Germany, France, and similar markets. Users there are experienced, and payouts tend to be higher because of that purchasing power. These GEOs are sought after, so the competition is fierce.
- Tier 2 covers countries with moderate purchasing power and more balanced competition. It’s an ideal middle ground when you’re on a budget but still want to reach a well-off audience.
- Tier 3 mainly consists of emerging markets, where traffic is generally cheaper and mobile users make up a very large share of the audience, with Android being especially common.
We can’t stress enough how underrated Tier 2 and 3 are. Southeast Asia aside, Asia and LATAM in general continue to produce highly scalable campaigns. The same six countries keep showing up among the best GEOs for affiliate traffic across all three formats: India, Indonesia, Brazil, Vietnam, the Philippines, and China.
But yeah, Tier 1 is a solid pick, with its titans like the USA, Germany, and Japan that tend to offer high rates per conversion (Finance, Software, and VPN products). Higher payouts can justify increased costs, but you should test it. That’s why experienced media buyers tend to run a mix of Tier 1, 2, and 3 (of course, while respecting the GEO selections in the offer terms).
Top-performing GEOs for Direct Click
Direct Click delivers solid click volume at low to moderate CPCs and performs well across both mobile and desktop traffic. If you have not run the format before, check out our breakdown of how Direct Click works to get the full picture. Here, we are focusing on the GEOs and verticals worth testing first.
- China (CN 🇨🇳) is a top pick when it comes to Direct Click, with an average CPC sitting at around $0.03. Target Androids, as they account for roughly 60% of all traffic. Prioritize offers from Entertainment and Software & Extensions.
- Brazil (BR 🇧🇷) is a great LATAM market when you want to diversify things a bit. Once again, mobile traffic should be your top priority. The average CPC here is around $0.039, and the best offers come from Entertainment, VPNs, and Extensions.
- Although the United States (US 🇺🇸) is a Tier 1 market, CPC remains surprisingly affordable at around $0.022. Competition is higher, and users are generally harder to reach with traditional advertising, which makes Direct Click particularly relevant. Software, VPNs, and Extensions are the main verticals to test. Start with mobile, but keep desktop traffic in the mix.
- India (IN 🇮🇳) and Indonesia (ID 🇮🇩) feature relatively humble CPC, ranging from $0.003 to $0.06. Surveys and Entertainment work like magic here. The key difference is that India also works well with Extensions, while Indonesia is a decent pick for Sweepstakes. In Indonesia, it’s best not to focus on just mobile, as desktop is also very popular.
- Vietnam (VN 🇻🇳) and Japan (JP 🇯🇵) may have different user profiles, but share key characteristics for Direct Click. The average bids here are around $0.01. Entertainment and Software both work well, and when targeting Japan, be sure to try VPN offers too. Do keep in mind the traffic stack, though: iOS and desktop have significant shares of traffic.
- Germany (DE 🇩🇪) and France (FR 🇫🇷) are the middle ground among Tier 1 GEOs, where CPC ranges from $0.011 to $0.02. People in both countries like Entertainment and Software products. Mobile devices generate most clicks, although desktop remains significant, especially in Germany.
- A special case is the Philippines (PH 🇵🇭), being one of the most affordable GEOs on the list with CPC at around $0.008. Traffic is mostly mobile, skewed toward Android. Entertainment is the go-to vertical here; and if you opt for lead generation and reward-based offers, then stick to Finance and Surveys.
If you are deciding where to allocate your first Direct Click budget, China and Brazil are the main markets to test for scaling, while Entertainment and Utility offers are natural starting points for Android traffic. Keep your testing controlled rather than changing everything at once: maintaining a few proven campaigns alongside new GEO and vertical tests makes it easier to see what is actually driving the results.
Top-performing GEOs for Push notifications
Now, let’s get more specific and move on to our draft horse. Push is a great format for testing and improving affiliates’ skills. It is flexible, hard for users to overlook, and a well-made creative can drive solid conversions on both mobile and desktop.
- India (IN 🇮🇳) can be scaled almost from the start, as it is the most populous country in the world. At the same time, CPC remains relatively low, at around $0.005. India has continued to perform well across verticals in 2026, although we recommend testing Entertainment and Finance first.
- Indonesia (ID 🇮🇩) has an average CPC of approximately $0.048. Entertainment and Nutra are the two verticals we would recommend starting with.
- Brazil (BR 🇧🇷) is another strong market as of 2026, with good conversion rates in Entertainment, Software, and similar product categories.
- Bangladesh (BD 🇧🇩), the Philippines (PH 🇵🇭), Pakistan (PK 🇵🇰), and Nigeria (NG 🇳🇬) span different regions, but they offer similar testing potential. All four offer high traffic volumes at relatively affordable prices, with the Philippines and Bangladesh standing out in particular. Entertainment and Nutra tend to work well in Bangladesh and the Philippines, while Pakistan and Nigeria show stronger results in Entertainment and Finance.
- The United States (US 🇺🇸) and France (FR 🇫🇷) are more typical Tier 1 markets, with lower traffic volumes but higher CPCs of around $0.21 and $0.10, respectively. Both countries have stable demand and are better suited to premium Software offers with higher payouts. France is also a strong market for Finance offers.
If your goal is to scale, India, Indonesia, and Brazil would be the first three markets we would consider in 2026.
Top-performing GEOs for OnClick (Pop ads)
OnClick works well both on mobile and desktop. It is straightforward and offers great impression-to-click ratios. The thing you should consider is that the CPM (cost per thousand impressions) can vary a lot between locations. That means pricing can be very different even within the same format.
- India (IN 🇮🇳) again offers the best value for money at $0.1 CPM. It delivers massive impressions. Start with Entertainment, eCommerce, and Software.
- Brazil (BR 🇧🇷) is not as populous as India but still delivers plenty of impressions. The downside is the CPM is on the higher end at $3.5. Mobile offers in Entertainment, VPNs, and Software perform particularly well.
- Egypt (EG 🇪🇬), Indonesia (ID 🇮🇩), and Vietnam (VN 🇻🇳) offer solid volume at moderate CPMs. Entertainment and eCommerce dominate in these markets. Egypt leads in Sweepstakes, Indonesia in Surveys, and Vietnam in Software. The Southeast Asian markets work particularly well with Pop ads.
- The United States (US 🇺🇸), Italy (IT 🇮🇹), France (FR 🇫🇷), Germany (DE 🇩🇪), and Spain (ES 🇪🇸) sit at the higher end of the CPM scale but offer a relatively fast return on that investment. Entertainment is strongest in the US, Italy, and France; Finance covers Italy, France, Germany, and Spain; and VPNs work well in France, Germany, and Spain.
India and Brazil have the largest volumes, but their CPMs sit at opposite ends of the range. For those looking to test the waters with a limited budget, India, Egypt, or Indonesia are the more affordable options.
Best GEOs by vertical
The same as before, the best GEOs for affiliate offers largely depend on the vertical. Some verticals are truly versatile and can work anywhere, while others have a limited reach.
Entertainment is the most popular vertical in the top GEOs for all three ad formats and almost every market on the page. Software and Extensions follow closely and only drop out in a handful of markets.
That’s it for more or less universal verticals; now let’s get to special cases.
- VPN: Brazil, the USA, Germany, France, and Spain, with Japan as a strong outlier on Direct Click.
- Finance: Germany, France, the Philippines, Italy, and Spain on the premium side; India, Pakistan, and Nigeria on the volume side.
- Surveys: India, Indonesia, Vietnam, and the Philippines. Reward-based mechanics fit these audiences well.
- eCommerce: India, Egypt, Indonesia, and Vietnam, almost entirely through OnClick.
- Sweepstakes: Indonesia on Direct Click, Egypt on OnClick.
- Nutra: Indonesia, Bangladesh, and the Philippines, primarily on Push.
Main tips for your strategy
For the highest volume, try India, Indonesia, Brazil, Vietnam, the Philippines, and China.
For a balance between quality and payout, try the USA, Germany, France, and Japan. These are the top countries for Finance, Software, and VPN offers.
For offers that will survive a change of market, try these categories: Entertainment and Software & Extensions will be present in all top GEO markets. VPNs, Surveys, Finance, Sweepstakes, and Nutra will come close behind. Mind that even universal offers need to be localized. Mobile traffic is dominant in the Asia and LATAM markets. It will be much more profitable if you use local faces and language. Do not rely on machine translation; hire a real person or at least cross-check your creatives and copy with a few AI tools.
Speaking of devices, Android is a safe place to start, since it is everywhere. There are, of course, some exceptions, like Japan (where iPhone is prominent), but overall, you won’t lose much by starting there.
Overall, for 2026, Southeast Asia and Latin America will offer the best scalability for Push, OnClick, and Direct Click ads, with China growing even faster. As usual, test small before committing a serious budget. Then you can see dynamics based on your campaign. No guide can predict your outcome accurately; you have to see it for yourself. Also keep in mind that scaling can be slow because of factors other than market issues (poor creatives, for example).
It’s dangerous to go alone; take this. Our support team and managers are happy to help you if you ever feel lost. Register on RollerAds and see which of these markets your offers actually like.
